Social Lead, Unscripted: Fandom & Culture Marketing

Apple, Inc.; Culver City (CA); On-site; USD 113,000 - 215,000; Full time

Job summary

Apple TV Marketing seeks a strategic social leader to own campaigns for unscripted series and films across social channels. You will define audience-first strategies, drive creative direction, and lead cross-functional teams to maximize reach, engagement, and cultural conversation around Apple TV programming.

You will manage end-to-end campaigns, leverage analytics to optimize content, and collaborate with talent and content partners to deliver ROI-driven results.

Qualifications

• Minimum of 7 years in social media, entertainment, or big consumer brand marketing.
• Fluent in social media best practices across platforms and multi-channel distribution.
• Strong command of social analytics and publishing tools.
• Deep expertise in documentary and unscripted verticals, including production and marketing considerations.

Responsibilities

• Own social strategy and creative for unscripted series and film campaigns, defining audience-first frameworks and distribution opportunities.
• Lead campaigns end-to-end from brief to execution with strategic and creative ownership.
• Drive launch of marketing assets across social with intentional, high-quality execution.
• Develop and lead content capture to deepen fan connection to Apple TV programming.
• Manage social campaign and creative strategy across internal and external partners to ensure alignment with goals.

Skills

Social strategy

Creative direction

Audience definition

Cross-functional leadership

Storytelling in internet culture

Tools

Publishing tools

Social analytics tools

Job description

Apple TV Marketing seeks a strategic social leader to own campaigns for unscripted series and films across social channels. You will define audience-first strategies, drive creative direction, and lead cross-functional teams to maximize reach, engagement, and cultural conversation around Apple TV programming.

You will manage end-to-end campaigns, leverage analytics to optimize content, and collaborate with talent and content partners to deliver ROI-driven results.