Social Lead

Nanit; New York (NY); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Hybrid in office schedule

Remote work month in August

Flexible PTO

Equity options

Paid parental leave

Employee discounts on Nanit products

Work from home stipend

Monthly team events

Job summary

Nanit is hiring a Social Lead in New York City to define and drive its organic social strategy across platforms. You will shape how the brand resonates with parents, balancing data-driven insights with creative, on-trend content.

The role includes directing a content creator, mentoring one report, and collaborating with influencer and paid teams to scale impact. Ideal candidates bring 6–8 years of experience, deep platform knowledge, and a passion for parenthood culture, with a hybrid in-office

Qualifications

• Proven ability to lead organic social for a consumer brand or agency.
• Deep expertise on Instagram and TikTok, with trend awareness.
• Ability to translate audience insights into compelling content ideas.

Responsibilities

• Own organic social strategy across channels (Instagram, TikTok, others).
• Define direction grounded in brand and performance data.
• Develop audience-led content for distinct parent mindsets and moments.
• Grow Nanit's social voice and tone across platforms.
• Collaborate with creators, internal teams, and external partners to execute strategy.
• Provide strategic direction to a direct report and mentor junior teammates.
• Partner with influencer lead to onboard and oversee creators on retainer.
• Coordinate with paid social to scale strong organic ideas.
• Clarify the role of secondary channels within the social ecosystem.

Skills

Organic social strategy

Instagram & TikTok

Content ideation

Creative direction

Social performance analytics

People management

Canva

Job description

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the Role:

We're looking for an experienced Social Lead to define and drive Nanit's organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.

What You'll Do:

• Own organic social strategy across channels, with Instagram and TikTok as primary drivers
• Set strategic and creative direction grounded in brand platform, audience insight, and performance data
• Develop audience-led content approaches for distinct parent mindsets and moments
• Evolve Nanit's social voice, tone, and point of view across platforms
• Identify and act on cultural and parenting conversations in real time, balancing planned content systems with timely, trend-aware opportunities
• Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy, ensuring output meets brand and quality standards
• Manage and mentor one direct report, providing strategic direction and feedback
• Partner with the influencer lead to identify, onboard, and oversee creators on retainer
• Partner with paid social counterparts to scale high-performing organic ideas
• Define the role of secondary channels, including LinkedIn, Reddit, Youtube and Substack, within the broader social ecosystem

Who You Are:

• 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
• Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
• Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
• A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
• Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
• Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently
• Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work
• Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation
• Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded
• Fluent in social performance data, with the ability to identify what's working, why, and how to apply those learnings
• Experienced leading creators and cross-functional partners from strategy and briefing through execution
• Comfortable balancing long-term content planning with fast-moving, reactive social opportunities

Why You'll Love Working Here:

• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events

EEO, Salary and Location:

This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week Salary Range: $130,000 to $140,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.