Social Insights Strategist

Live Nation Entertainment; Beverly Hills (CA); Hybrid; USD 56,000 - 70,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

401(k) matching

Parental leave

Career development

Job summary

Live Nation Entertainment is seeking a Social Insights Analyst to own end-to-end social analytics, listening, and reporting in the Concert division. You will build scalable dashboards, measure earned conversations across key platforms, and translate data into actionable storytelling for marketing and cross-functional teams.

The role requires 2–4 years in social analytics, proficiency with Meltwater/Brandwatch/Sprout, and strong Excel skills.

Qualifications

• 2–4 years in social media analytics, social listening, and/or digital insights with a focus on earned measurement.
• Hands-on experience with social listening and publishing tools (Meltwater, Brandwatch, Sprout, Quid, etc.) plus platform-native analytics.
• Comfortable with audience demographic tools such as Audiense as well as platform follower demographics through CreatorIQ.

Responsibilities

• Own measurement and analysis of earned social conversation: mentions, share of voice, sentiment, engagement on non-owned posts, organic reach, and virality across Instagram, TikTok, X, YouTube, and emerging platforms.
• Run social listening across tour cycles (from announcements, on-sales to live moments), tracking fan sentiment, conversation volume, and flagging shifts in real time.
• Measure fan- and creator-generated content (UGC): what’s made, how it spreads, which moments drive organic amplification, and how artists, media, and fan accounts pick it up.
• Build and maintain dashboards and recurring reports (daily, weekly, campaign-level, ad-hoc, and post-mortem), using Boolean logic to sharpen queries and insights delivery.
• Run competitive and benchmark analysis to contextualize our performance.
• Build alert systems for emerging artist topics, trends, and brand risks, supporting Community Management, Marketing, and PR/Comms in shaping response messaging.
• Partner with social listening-tool vendors and cross-functional teams to improve benchmarks, KPIs, alerts, and depth of insight.
• Uncover fan insights through audience demographics to help guide campaign planning

Skills

Social analytics

Social listening

Earned measurement

Excel

Education

Bachelor's degree in Marketing, Analytics, or related field

Tools

Meltwater

Brandwatch

Sprout

Quid

Job description

Live Nation Entertainment is seeking a Social Insights Analyst to own end-to-end social analytics, listening, and reporting in the Concert division. You will build scalable dashboards, measure earned conversations across key platforms, and translate data into actionable storytelling for marketing and cross-functional teams.

The role requires 2–4 years in social analytics, proficiency with Meltwater/Brandwatch/Sprout, and strong Excel skills.