Music Social Insights Strategist

Live Nation; Beverly Hills (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Concert tickets

Tuition reimbursement

Paid time off

Job summary

Live Nation is seeking a Social Insights Analyst to own earned social measurement, reporting, and dashboards. You will build scalable analytics, track trends across Instagram, TikTok, X, YouTube, and more, and partner with marketing, PR, and Community teams to shape strategy.

You’ll turn conversations into actionable insights, support tour campaigns, and monitor fan sentiment and creator-generated content throughout live events and activations.

Qualifications

• 2–4 years in social media analytics, social listening, and/or digital insights focused on earned measurement.
• Own analytics end-to-end: query design, reporting, and dashboard maintenance.
• Hands-on with social listening/publishing tools and platform-native analytics.
• Fluent in earned-social metrics and insights that matter to stakeholders.
• Strong Excel/Google Sheets skills and Boolean logic for queries.
• Passion for live music, touring and artist marketing.

Responsibilities

• Own measurement and analysis of earned social conversation across major platforms.
• Build and maintain dashboards and recurring reports for various stakeholders.
• Run social listening across tour cycles and flag real-time shifts.
• Perform competitive benchmarking and trend analysis to contextualize performance.
• Develop alert systems for emerging topics and support cross-functional teams.
• Translate insights into actionable storytelling for marketing and PR.

Skills

Social analytics

Social listening

Boolean logic

Excel/Sheets

Data storytelling

Communication

Collaboration

Audiense/demographics

Education

Bachelor’s degree

Tools

Meltwater

Brandwatch

Sprout

Quid

CreatorIQ

Audiense

Job description

Live Nation is seeking a Social Insights Analyst to own earned social measurement, reporting, and dashboards. You will build scalable analytics, track trends across Instagram, TikTok, X, YouTube, and more, and partner with marketing, PR, and Community teams to shape strategy.

You’ll turn conversations into actionable insights, support tour campaigns, and monitor fan sentiment and creator-generated content throughout live events and activations.