Social & Influencer Marketing Lead for Flow Music

Google; New York (NY); On-site; USD 141,000 - 205,000; Full time

Job summary

Google is seeking a Social and Influencer Lead to drive Flow Music's influencer programs and social activations, helping to grow product mindshare across marketing channels. You will collaborate with marketing, PR, Legal, PM, UXD, and central social teams to craft scalable social strategies and creative campaigns that align with Google's product roadmap.

You will join a small, fast-paced team within Google Labs, balancing strategic thinking with hands-on execution to shape one of Google's most

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in brand, social marketing or influencer role.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Develop social strategies to build mindshare and drive product growth.
• Create and manage influencer programs to be unmissable amongst artist community.
• Act as the primary partner for external agencies, own creative briefs, asset development, and production for all launches and evergreen content.
• Lead social and content strategy for Flow Music's social channels and cross-Google amplification.
• Collaborate with Product, PR, Legal, and UXD to solve complex challenges and operate with impact.

Skills

Brand marketing

Influencer marketing

Cross-functional leadership

Education

Bachelor's degree or equivalent practical experience

Job description

Google is seeking a Social and Influencer Lead to drive Flow Music's influencer programs and social activations, helping to grow product mindshare across marketing channels. You will collaborate with marketing, PR, Legal, PM, UXD, and central social teams to craft scalable social strategies and creative campaigns that align with Google's product roadmap.

You will join a small, fast-paced team within Google Labs, balancing strategic thinking with hands-on execution to shape one of Google's most