Social Growth Lead — Global Brand & Campaigns

Disney Cruise Line - The Walt Disney Company; Washington (District of Columbia); On-site; Confidential; Full time

Job summary

National Geographic is seeking a Senior Manager, Social Media to lead strategy and day-to-day execution across a world-class portfolio of social accounts reaching over 800M followers. This role will shape the Nat Geo brand and vertical social accounts spanning Animals, Travel, Science, and more, driving growth through short-form content, community management, and platform innovation.

The Senior Manager will guide the Kids & Family social strategy and collaborate with the content organization to

Qualifications

• Proven experience leading social strategy for large-scale media brands in entertainment, editorial and beyond.
• Deep expertise across platforms including Instagram, TikTok, YouTube, Facebook, X, LinkedIn and Reddit
• Strong understanding of the creator economy and platform ecosystems
• Ability to translate insights into actionable, scalable strategies
• Exceptional creative judgment and a sharp eye for platform-native storytelling
• Track record of leading fast-paced campaigns and cross-functional initiatives

Responsibilities

• Define and execute social strategy across accounts and platforms, with a focus on tactics that drive sustained and scalable audience growth and engagement across the portfolio
• Oversee always-on content development across brand and vertical accounts, ensuring consistency, quality, and performance of short-form video
• Identify platform opportunities and emerging trends to evolve Nat Geo’s social presence
• Own day-to-day oversight of the @NatGeo flagship brand account and key vertical handles: Animals, Travel, History, Science and Family
• Lead high-velocity content production and campaign execution from concept through deployment
• Develop social strategy and execution for Kids & Family, collaborating across the content organization to support key priorities that drive growth on our @NatGeoFamily accounts
• Develop content and distribution approaches tailored to younger audiences and family viewing
• Oversee agency partners who execute daily publishing, community management, and performance tracking
• Serve as the primary social lead for Nat Geo’s Brand and Franchise team, driving social campaign execution for key brand priorities like Earth Month
• Translate marketing priorities into compelling, platform-native social activations Act as the main social media team liaison to social/digital teams at National Geographic Society
• Partner closely with TV, editorial, marketing, creator, and synergy teams to deliver cohesive campaigns
• Build and manage relationships across a complex set of internal and external stakeholders
• Align multiple content pipelines into a unified social strategy

Skills

Social strategy

Platform expertise

Cross-functional leadership

Content strategy

Data-driven insights

Campaign management

Content production

Analytics & reporting

Communication skills

Education

Bachelor’s degree or equivalent work experience

Job description

National Geographic is seeking a Senior Manager, Social Media to lead strategy and day-to-day execution across a world-class portfolio of social accounts reaching over 800M followers. This role will shape the Nat Geo brand and vertical social accounts spanning Animals, Travel, Science, and more, driving growth through short-form content, community management, and platform innovation.

The Senior Manager will guide the Kids & Family social strategy and collaborate with the content organization to