Social Design Director — Beauty Campaigns

The Estée Lauder Companies; New York (NY); On-site; USD 88,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Retirement plans

Paid leave

Education programs

Paid holidays

Job summary

The Estée Lauder Companies Inc. in New York seeks an Associate Design Director, Social to shape MAC’s global social strategy and creative vision.

Partner with the Director of Social Creative to drive social-first campaigns for new launches and evergreen content across Instagram, TikTok, and other channels. This hands-on leadership role requires on-set directing, mentoring a small design team, and collaboration across Editorial, Production, Consumer Engagement and Artistry to ensure a cohesive,

Qualifications

• BA or BFA preferred in design, art, or related field.
• 5+ years of design experience with on-set directing.
• Portfolio required: social-first, beauty direction, short-form video.
• Beauty industry experience and makeup/Artistry knowledge.
• Strong understanding of social campaign planning and cadence.

Responsibilities

• Develop breakthrough, social-first campaigns for new product launches and equity initiatives.
• Lead creative shoots from lo-fi to high-production content; direct and design as needed.
• Create on-brand captions and maintain tone across social channels.
• Extend TikTok and Instagram strategy across MAC’s digital ecosystem and campaigns.
• Collaborate with Editorial, Consumer Engagement, and Production teams.
• Identify talent and partners for social asset creation and campaigns.
• Communicate design requirements to Designers and Video Editors across projects.
• Stay ahead of industry trends and platform tools.

Skills

Social-first design

Leadership on set

Video editing

Creative direction

Platform knowledge

Education

BA or BFA

Tools

Adobe Creative Suite

After Effects

Dash Hudson

Figma

Keynote

PowerPoint

Job description

The Estée Lauder Companies Inc. in New York seeks an Associate Design Director, Social to shape MAC’s global social strategy and creative vision.

Partner with the Director of Social Creative to drive social-first campaigns for new launches and evergreen content across Instagram, TikTok, and other channels. This hands-on leadership role requires on-set directing, mentoring a small design team, and collaboration across Editorial, Production, Consumer Engagement and Artistry to ensure a cohesive,