Social Creative

Deckers Brands; Massachusetts; Remote; USD 80,000 - 90,000; Full time

Job summary

A leading footwear and lifestyle company is seeking a Social Creative to develop engaging content and shape HOKA’s voice across social platforms. The ideal candidate has over 5 years of experience in social media content creation, strong storytelling skills, and a deep understanding of various platforms. The role offers competitive pay between $80,000-$90,000, focusing on collaboration and inclusivity within a creative team.

Benefits

Competitive pay and bonuses

Financial planning and wellbeing

Time off for health and family needs

Generous discounts and community programs

Growth and development opportunities

Health and wellness programs

Qualifications

• 5+ years of experience in social media content creation.
• Expertise in storytelling across visuals, motion, and copy.
• Deep understanding of social platforms like Instagram and TikTok.

Responsibilities

• Create compelling social-first content to engage audiences.
• Develop the distinctive tone of voice for HOKA’s social presence.
• Leverage cultural moments to keep HOKA relevant.

Skills

Social media content creation

Storytelling

Brand strategy

Collaboration

Adobe Creative Suite

Understanding of social platforms

Tools

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Job description

Overview

Deckers Brands believes in bringing authentic selves to work and supporting employees as a whole person, at work and beyond. Together, Every Step drives exceptional business results, an amazing place to work, and a positive impact on communities and the world around us.

Job Title: Social Creative

Reports to: HOKA Digital Design Director

Location: Remote - West Coast preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

We’re looking for a Social Creative to help shape HOKA’s voice, visual identity, and storytelling across all social platforms. This is a unique opportunity to craft bold, culturally relevant content that connects deeply with our audience and elevates our brand in the digital space.

You’ll be part of a passionate in-house creative team that blends strategy, design, and storytelling to build brand love. You’ll collaborate across teams and with external partners to bring ideas to life—from concept to execution.

We celebrate diversity of background, experiences and identity. We are committed to an inclusive and equitable workplace where all employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Create compelling social-first content—from short-form video and carousels to copy and visuals—that inspires and engages.
• Develop a distinct look & feel and tone of voice for HOKA’s social presence, rooted in authenticity and innovation.
• Translate brand and product campaigns into platform-specific stories that resonate with runners and lifestyle audiences.
• Leverage cultural moments and trends to keep HOKA relevant and top-of-mind.
• Use data and insights to inform creative decisions and optimize performance.
• Collaborate across teams and with agencies to ensure alignment and amplify impact.
• Champion inclusivity and representation in all creative work, reflecting the diverse community we serve.

Who You Are

• 5+ years of experience in social media content creation (agency or in-house).
• A strong POV on how brands thrive on social—balancing creativity, strategy, and performance.
• Expertise in storytelling across visuals, motion, and copy.
• Deep understanding of social platforms (Instagram, TikTok, YouTube, etc.) and their nuances.
• Passion for running culture, lifestyle, and community.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• A collaborative spirit and a drive to push creative boundaries.

What We’ll Give You

• Competitive pay and bonuses — a range of compensation programs to foster career development, reward success and show value of employees.
• Financial planning and wellbeing — plans to protect income, cover expenses and invest in the future.
• Time away from work — support for family, health, and recharging needs.
• Extras, discounts and perks — generous discounts and community-based programs.
• Growth and development — extensive opportunities and support for personal and professional development.
• Health and wellness — comprehensive programs to support a healthy lifestyle at work and beyond.

Salary: $80,000 - $90,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other parts of your identity.