Social Content Strategist

Ipsy-1; Los Angeles (CA); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

401(k) plan with company match

Paid Time Off

Work from home flexibility (hybrid)

Free IPSY Extra subscription

Job summary

IPSY in Los Angeles, CA is seeking a highly creative Social Content Strategist to lead IPSY's presence across Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms. This role blends beauty content creation, channel strategy and management, and trendspotting.

You'll own organic social channels, create and direct social-first content, and work with cross-functional teams to ensure alignment with objectives. Hybrid remote work with on-site collaboration is available.

Qualifications

• 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
• Experience creating and managing content on Instagram, Facebook, YouTube Shorts, and TikTok.
• Proven track record managing or growing a brand's social presence.
• Strong video editing and storytelling with CapCut, Adobe Suite, or similar tools.
• Comfortable on camera and with platforms' unique requirements.

Responsibilities

• Concept, capture, and edit social-first content for IPSY channels across platforms.
• Serve as in-house beauty content creator when needed to connect with audiences.
• Lead social shoots and gather footage with Production for optimized content.
• Translate ideas into platform-tailored content and develop creative briefs.
• Own and manage IPSY’s Instagram, Facebook, and YouTube Shorts strategy.
• Develop platform-optimized content through original content and UGC briefs.
• Track KPIs, build weekly/monthly performance reports, and refine strategy.
• Collaborate with Creator Partnerships, Brand Ops, Creative, Production, Growth, Events.
• Maintain social content calendar and ensure brand voice and accuracy.

Skills

Social media strategy

Content creation

Video editing

Platform knowledge

Analytics interpretation

Cross-functional collaboration

Tools

CapCut

Adobe Suite

Job description

ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original, full-size subscription IPSY Extra, and quarterly, limited‑edition collection IPSY Ultimate, we curate beauty for millions of members so they can play, explore, and express their unique beauty every day.

We think self‑discovery, self‑expression, and confidence are beautiful. Agree? Then join us! Explore careers and learn more about our values, culture, and benefits across all our brands: IPSY Careers.

We're proud to be a remote‑first company. Our fully remote team members have the chance to live and work where they want, because we believe work should fit into your life—not the other way around. We offer monthly virtual activities, company‑wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

United States Remote

Remote positions which may be performed in any of the states where IPSY has established a Business presence: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, and Washington. California Privacy Notice

We're looking for a highly creative and strategic Social Content Strategist to lead and elevate IPSY's presence across key organic social channels including Instagram, TikTok, Facebook, YouTube Shorts, and emerging platforms. This role blends beauty content creation, channel strategy and management, and trendspotting. You'll own organic social channels and concept, create, and direct social‑first content that delivers our organic goals, acting as a social expert and cross‑functional partner while shaping how IPSY shows up across social.

This position reports to the Director of Social Media and MUST BE based in the Los Angeles, CA area. (This is a hybrid role, blending onsite and remote work.)

What You’ll Be Doing

• Concept, capture, and edit social‑first content including short‑form original videos, trending formats, campaign storytelling, BTS, in‑office footage, reactive content, and event coverage - to be used across all of IPSY social channels.
• Serve as in‑house beauty content creator when needed, producing compelling, trend‑forward content that authentically connects with IPSY's beauty audience.
• Lead the planning of and attend social shoots, working alongside the Production team to gather footage optimized for organic social.
• Translate creative ideas into scroll‑stopping content tailored to each platform.
• Develop and manage creative briefs for campaign‑specific social assets used across IPSY channels.
• Own and manage IPSY’s Instagram, Facebook, and YouTube shorts strategy to drive brand awareness, engagement, and traffic.
• Act as a channel expert and develop platform‑optimized content through original content creation, UGC briefs, and dedicated social shoots.
• Maintain a sharp pulse on the evolving social and beauty landscape, identifying high‑impact trends and testing opportunities.
• Collaborate cross‑functionally with Creator Partnerships, Brand Ops, Creative, Production, Brand Partnerships, Growth and Events to ensure alignment on objectives.
• Manage the social content calendar; publish and maintain daily content with strong attention to brand voice and accuracy.

Beauty Trends & Internet Culture

• Identify pop culture moments and trends that resonate with our community and brand.
• Leverage beauty trends and popular formats to identify reactive content opportunities.
• Support campaign launches, creator partnerships, and live event coverage with relevant, engaging content.

Analytics & Insights

• Track, analyze, and report on KPIs including engagement, traffic, and content performance to uncover actionable insights.
• Build weekly and monthly performance reports to guide ongoing strategy.

What We Are Looking For

• 4+ years of experience in social media and content creation within beauty, wellness, or lifestyle.
• Demonstrated experience creating and managing content on Instagram, Facebook, YouTube shorts, and TikTok with a clear understanding of each platform's unique requirements.
• Proven track record directly managing or growing a brand's social presence.
• Strong video editing and storytelling skills, with experience in CapCut, Adobe Suite, or similar tools.
• Comfortable both behind and in front of the camera when needed.
• Deep understanding of social platforms, trends, and audience engagement strategies.
• Ability to interpret analytics and translate insights into strategy; familiarity with tools such as Dash Social a plus.
• Experience collaborating cross‑functionally with creative, production, and brand teams.
• Highly organized, detail‑oriented, and comfortable thriving in a fast‑paced environment, with evolving priorities.
• Must be based in Los Angeles, CA.

The Dream Candidate

• A creator’s mindset paired with strategic intuition.
• Someone who has a deep understanding of how to make content perform, and the instinct to act on it.
• Passion for beauty, lifestyle, or wellness, and eye for storytelling.
• A team player who brings creative energy and a positive attitude.
• A proactive problem solver who doesn’t just spot trends, but finds ways to make them relevant to our brand.
• An authentic communicator who enjoys engaging with communities online.
• Someone who lives and breathes internet culture and social media.

What We Offer

• Competitive base salary & bonus program
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility (hybrid)
• Free IPSY Extra subscription

EEO Statement

We celebrate diversity and are an equal‑opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our California Privacy Notice.

Pay is based on several non‑discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$80,000 - $90,000 USD