Social Content Specialist: Publish, Schedule & Optimize

Kids for the Future; City of Rochester (NY); On-site; USD 45,000 - 54,000; Full time

Job summary

Butler/Till, a Rochester, NY-based marketing agency, seeks an Associate Social Content Specialist to post social content from calendars, manage client posts, and collaborate with internal teams to ensure timely publishing.

The role requires attention to detail, organization, and the ability to handle large workflows while maintaining quality. Candidates should have digital marketing knowledge and strong communication skills for client-facing tasks.

Qualifications

• Associate’s degree in Marketing, Business, or Consumer Relations
• 1+ years of marketing experience
• Understanding of the fundamentals of digital marketing
• Proficient with Microsoft Office tools including Microsoft Word, Excel, and PowerPoint
• Experience using customer service systems and tools
• Familiarity with Social Media platforms
• Strong communication skills; both written and oral
• Independent and self-directed

Responsibilities

• Post content according to pre-defined Content Calendars across all required social media platforms following client approval.
• Manage all approved posts for assigned clients.
• Collaboration with internal teams for disconnections and items preventing posting completion.
• Execute one-off or urgent content postings, as requested.
• Process and post content edits as required.
• Confirm all scheduled posts have been successfully queued/scheduled.
• Ensure tracking of completion is updated regularly.
• Ensure posts publish to the correct platforms on their assigned dates/times.
• Identify rejected or failed posts and either repost or coordinate with the Content team for corrective edits.
• Maintain access and connectivity for all assigned clients within SMS (Hootsuite or similar).
• Reach out to management or consultants when access is missing or disconnected.
• Collaborate with other team members to ensure redundancy in connection access for each client to prevent posting delays.
• Provide observations and recommendations related to publishing trends and platform best practices.
• Stay informed on new opportunities for platform-specific content formats, publishing requirements, and emerging social media features or capabilities
• Stay abreast of changes that may impact content distribution across major social platforms.
• Participate in ongoing social media platform and industry training opportunities as they relate to social content

Skills

Social media platforms

Digital marketing fundamentals

Communication skills

Independent and self-directed

Customer service systems

Education

Associate’s degree in Marketing, Business, or Consumer Relations

Bachelor’s degree in marketing, business, or consumer relations

Tools

Microsoft Word

Excel

PowerPoint

CRM systems

Hootsuite

Job description

Butler/Till, a Rochester, NY-based marketing agency, seeks an Associate Social Content Specialist to post social content from calendars, manage client posts, and collaborate with internal teams to ensure timely publishing.

The role requires attention to detail, organization, and the ability to handle large workflows while maintaining quality. Candidates should have digital marketing knowledge and strong communication skills for client-facing tasks.