Social Content Specialist

Talent Groups; New York (NY); Remote; USD 60,000 - 80,000; Full time

Job summary

A well-known marketing agency is seeking a Social Content Specialist to create engaging content for platforms like Instagram and TikTok. The ideal candidate has over 2 years of experience in social media content creation and strong design skills. This role involves collaborating with teams to ensure brand consistency and may include community management duties as well. Remote work options are available in the New York area.

Qualifications

• 2+ years of experience in social media content creation.
• Strong graphic design and video editing skills.
• Deep understanding of social media platforms and trends.

Responsibilities

• Create content that resonates across platforms like Instagram and TikTok.
• Design static graphics and edit short-form videos.
• Monitor and engage with audiences using social media management tools.

Skills

Social media content creation

Graphic design

Video editing

Community management

Copywriting

Education

Bachelor’s degree in marketing, communications, design, or a related field

Tools

Adobe Creative Suite

Canva

CapCut

Sprinklr

Job description

Duration: 12 months to start

Job Description

• Are you a creative powerhouse with a passion for social media and storytelling? This Social Content Specialist will help shape the voice of beloved, iconic brands through bold, trend-setting content!The Social Media team is seeking a highly creative and trend-savvy Social Content Specialist to join our team.
• This role is ideal for someone who lives and breathes social media, has a sharp eye for design and video editing, and thrives in a fast-paced, collaborative environment.
• You’ll be responsible for producing engaging, platform-native content (primarily static with some short-form video), while also supporting light community management duties to ensure a consistent and authentic brand voice across channels.
• Your work will directly influence how consumers experience and engage with our brands, helping to build loyalty and drive cultural relevance.
• The Social Content Specialist will implement the social media approach of assigned brands, occasionally assist in managing engagement and interactivity with the consumer audience and generate best-in-class social content with efficiency and excellence.
• You’ll collaborate with cross-functional teams and agency partners, gaining exposure to integrated marketing strategies and the latest in digital innovation, as well as internal department teams to support their respective missions, ensuring consistency in voice and cultivating a strong social brand.

Key Responsibilities

• Content Creation (90%)Create thumb-stopping content that resonates with diverse audiences across platforms like Instagram, TikTok, and Facebook
• Design static graphics and edit short-form videos using brand guidelines and current trends
• Collaborate with internal teams and agency partners to align content with brand strategy and campaign goals
• Stay ahead of social trends, platform updates, and emerging formats to inform content strategy
• Support the creation of social toolkits, templates, and creative briefs
• Community Management (10%)Monitor and engage with audiences across owned social channels using social media management tools (e.g., Sprinklr)
• Respond to key comments and messages in a timely, brand-appropriate manner
• Flag emerging issues, trends, or opportunities to internal teams

Qualifications

• 2+ years of experience in social media content creation
• Experience in community management is a plus
• Strong graphic design and video editing skills (Adobe Creative Suite, Canva, CapCut, etc.)
• Please be prepared to provide a portfolio showcasing your best design work or standout social content that demonstrates your creative impact
• Deep understanding of social media platforms, trends, and best practices
• Experience with social media management tools (Sprinklr preferred)
• Excellent copywriting and communication skills
• Bachelor’s degree in marketing, communications, design, or a related field preferred
• Bilingual in Spanish is a plus

Working Conditions

• Remote work from the Greater Chicago or Greater New York metro areas
• Must have reliable internet access
• Occasional evening or weekend work may be required based on content needs or community escalations
• Travel up to 25% may be required for content capture, team collaboration, or event coverage

#LI-Remote