Social Content Manager (Beauty) – Hybrid NYC

24 Seven; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

A leading beauty brand is seeking a Social Content Manager to shape and execute its global organic social strategy. This hybrid role requires 5+ years of experience in social media, strong platform expertise, and the ability to create engaging content. You will manage the content calendar, drive community engagement, and collaborate with cross-functional teams. The ideal candidate is a creative problem-solver with excellent project management skills.

Qualifications

• 5+ years of experience in social media and content strategy.
• Strong expertise across major platforms with brand account management.
• Excellent project management and communication skills.

Responsibilities

• Drive planning and optimization of the social content calendar.
• Lead creative briefings and generate culturally relevant ideas.
• Oversee community engagement with timely responses.

Skills

Social media expertise

Content strategy

Analytical mindset

Project management

Creative problem-solving

Tools

Meta

TikTok

YouTube

Social listening tools

Reporting tools

Job description

Social Content Manager (Beauty) – Hybrid NYC

About Our Client
Our client is a digital-first beauty brand with a portfolio of premium and prestige products that inspire confidence, creativity, and connection.

About the Role
The Manager, Social Content will play a pivotal role in shaping, executing, and optimizing the global organic social strategy. This role blends creativity, consumer insight, and data-driven decision making to deliver engaging, high-performing content across priority channels. The Manager will partner closely with brand marketing, influencer/PR, and creative teams to bring brand stories to life while managing the day-to-day execution of the content calendar, community engagement, and performance reporting.

Primary Responsibilities

• Drive planning, execution, and optimization of the social content calendar, ensuring alignment with marketing priorities, product launches, and cultural moments.
• Lead social content creative briefings with internal and external partners, generating fresh, culturally relevant ideas.
• Partner with creative teams and agencies to produce content tailored to each platform (Instagram, TikTok, YouTube, etc.) with agility and quality.
• Oversee community engagement to foster meaningful connections with followers through timely and brand-right responses.
• Leverage analytics and social listening tools to optimize performance in real time and inform future strategies.
• Integrate UGC and emerging creators into social storytelling.
• Stay ahead of evolving platform trends, tools, and competitor strategies, recommending innovations to keep the brand at the forefront.
• Support social content shoots, ensuring deliverables align with the content calendar and business priorities.
• Collaborate with brand leads to align social priorities with broader initiatives while maintaining each brand’s unique voice.
• Utilize interactive features (polls, Q&As, live events) to deepen engagement and community belonging.

Qualifications

• 5+ years of experience in social media and content strategy, ideally within beauty, fashion, or consumer lifestyle.
• Strong expertise across major platforms (Meta, TikTok, YouTube, etc.) with experience managing brand accounts.
• Ability to connect social storytelling with consumer insights and business objectives.
• Hands-on experience developing and optimizing content for performance and engagement.
• Skilled in collaborating with creative teams, agencies, and cross-functional partners.
• Analytical mindset with experience using social listening, publishing, and reporting tools.
• Excellent project management, organizational, and communication skills.
• Creative problem-solver who thrives in fast-paced environments.
• Strong interpersonal skills and a team-oriented approach.

We are an equal opportunities employer and welcome applications from all qualified candidates.