Social Content Director — Fan Engagement & Growth

Gainbridge Fieldhouse; Indianapolis (IN); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Gainbridge Fieldhouse is seeking a Director of Social Content to lead the social content strategy for various sports properties. The ideal candidate will have strong basketball knowledge and a proven track record in social media management, driving fan engagement across platforms.

The role includes overseeing content creation, setting engagement goals, and managing a creative team. A Bachelor’s degree and 7+ years of relevant experience are required. The candidate should be a strategic thinker passionate about social storytelling.

Qualifications

• 7+ years of experience in social media or sports/entertainment marketing.
• Proven experience leading social content teams.
• Strong knowledge of audience behavior across social platforms.

Responsibilities

• Lead the planning and execution of social content strategy.
• Oversee creation of high-quality, engaging content.
• Manage relationships with external partners and agencies.

Skills

Social media strategy

Content creation

Brand voice understanding

Audience engagement

Basketball knowledge

Education

Bachelor’s degree in relevant field

Tools

Adobe Creative Cloud

Social media platforms

Job description

Gainbridge Fieldhouse is seeking a Director of Social Content to lead the social content strategy for various sports properties. The ideal candidate will have strong basketball knowledge and a proven track record in social media management, driving fan engagement across platforms.

The role includes overseeing content creation, setting engagement goals, and managing a creative team. A Bachelor’s degree and 7+ years of relevant experience are required. The candidate should be a strategic thinker passionate about social storytelling.