Social Content Creator: Trend-Driven, Platform-Native

United Fidelity Bank; United States; On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

401k matching

Health, dental, vision insurance

Maternity benefits

Vehicle purchase/discount programs

YouDecide deals access

DRVPNK cancer charity partnership

Job summary

AutoNation is seeking a Content Creator to develop culturally relevant, platform-native content that brings the brand to life across owned social channels. This role blends creativity with culture, delivering scroll-stopping content that feels human and authentic while upholding brand standards.

You will translate brand strategy into engaging storytelling, produce high-quality photo and video, react to trends, and collaborate with engagement and insights teams to test and optimize performance.

Qualifications

• Bachelor’s degree in Communications, Media, or related field (or equivalent experience).
• 3–5 years of experience creating content for social platforms (brand, agency, or creator background).
• Strong video production, editing, and storytelling skills.
• Deep fluency in social culture, trends, and platform best practices.
• Ability to work quickly in a fast‑paced, test‑and‑learn environment.
• Must meet company’s requirements for employment.

Responsibilities

• Create and publish short‑form, platform‑native content across TikTok, Instagram, YouTube, and emerging channels.
• Translate brand platform, strategy, and campaign priorities into engaging, social‑first storytelling.
• Capture, edit, and produce high‑quality photo and video content optimized for and relevant to each platform.
• Identify and react to cultural moments, trends, and formats that align with the brand voice and values.
• Support always‑on content and proof‑point campaigns with timely, relevant creative.
• Collaborate with engagement and insights teams to test, learn, and optimize content performance.
• Maintain brand voice, visual standards, and creative quality across all content.
• Demonstrate and advocate company vision, mission, and values; adhere to company policies and procedures.

Skills

Video production

Social trends

Storytelling

Fast-paced

Brand voice

Education

Bachelor’s degree in Communications, Media, or related field

Equivalent experience

Job description

AutoNation is seeking a Content Creator to develop culturally relevant, platform-native content that brings the brand to life across owned social channels. This role blends creativity with culture, delivering scroll-stopping content that feels human and authentic while upholding brand standards.

You will translate brand strategy into engaging storytelling, produce high-quality photo and video, react to trends, and collaborate with engagement and insights teams to test and optimize performance.