Social Content Creator/Producer FloPerimenopause

Working Nomads; United States; Remote; USD 60,000 - 80,000; Part time

Job summary

A dynamic health and wellness company is seeking a freelance content creator based on the US East Coast to craft storytelling targeted at 40+ audiences. This role involves creating relatable and engaging content surrounding perimenopause while collaborating with internal teams. Knowledge of TikTok and Instagram is essential. Flexible freelance schedule of 1-2 days a week is offered, with compensation based on experience.

Qualifications

• Experience with TikTok and Instagram storytelling.
• Ability to transform medical topics into engaging content.
• Proven experience creating content for 40+ audiences.

Responsibilities

• Create relatable storytelling for perimenopause and health topics.
• Develop product-focused content for awareness and engagement.
• Identify trends and create timely content.

Skills

Content creation

Social media storytelling

Trend identification

Collaboration with teams

Job description

We’re looking for a freelance content creator based on the US East Coast to be the face of our women’s health and wellness storytelling for 40+ audiences. This person will work closely with our social media manager to create scroll stopping perimenopause content that converts. This person should have a thorough understanding of TikTok and Instagram storytelling and will be involved throughout the entire process from pitch to publish.

Key Responsibilities

Relatable Storytelling: Transform perimenopause and health-related insights into snackable, trustworthy content that builds awareness and community engagement.

Product Storytelling: Develop content that explains Flo’s features and product value in ways that feel approachable and relevant to a 40+ audience.

Trend led Storytelling: Ability to identify trend opportunities for perimenopause and turn content around quickly.

Collaboration: Work with Flo’s internal teams to align social content with brand and product priorities while staying audience-first.

US-based (East Coast)

Experience creating and fronting social content that resonates with 40+ audiences.

Proven ability to translate medical/product topics into accessible, engaging storytelling.

Has an established network of freelance editors, videographers, and creative collaborators.

Experience in filming and producing content independently.

Independent, proactive, and comfortable working in a fast-paced, test-and-learn environment.

Personal experience of perimenopause is a strong plus.

Freelance 1-2 days per week, 3 months required. Likely to be extended.

Remote, East Coast US preferred.

Compensation based on experience and project scope.