Social Content Creator

Maxi-Cosi; Massachusetts; On-site; USD 60,000 - 80,000; Full time

Job summary

A leading juvenile products company in Massachusetts seeks a Social Content Creator to enhance brand visibility across TikTok and Instagram. This role involves conceptualizing and producing engaging short-form content, with a strong emphasis on storytelling and social trends. Candidates should have 1-3 years of experience in social media content creation and be proficient in editing tools like CapCut and Adobe Suite. The expected salary range is between $60,000 and $80,000.

Qualifications

• 1-3 years of hands-on experience producing social-first video content.
• Proficient in CapCut, Adobe Suite, and/or other editing tools.
• Curiosity for parent culture and social content opportunities.

Responsibilities

• Concept, script, shoot + edit short-form content optimized for Reels/TikTok.
• Identify and activate trending formats, sounds, and cultural moments.
• Serve as on-camera talent regularly.

Skills

Social media content creation

Video editing

Short-form storytelling

Knowledge of TikTok trends

Collaboration skills

Education

Bachelor's degree in business, marketing, communications

Tools

CapCut

Adobe Suite

Job description

We are looking for a Social Content Creator who will be at the forefront of bringing Dorel Juvenile’s brands to life across TikTok + Instagram through scroll-stopping short-form content.

Dorel Juvenile is the world’s leading juvenile products company. Our well-known products and strong brands are available in more than 100 countries. All our talented employees share the same mission: to Care for Precious Life and the Social Content Creator is integral to this mission.

Your mission

This Social Content Creator role is ideal for someone who can concept, shoot, and edit content that feels culturally fluent, parent-relevant, and brand building. You’ll collaborate cross-functionally across key areas of our team to ensure content aligns with brand priorities, product storytelling, and campaign moments.

This is a fast-paced, hands‑on creative role that blends content creation, on‑camera storytelling, and platform‑native editing. You’ll be hands‑on with product + trends, attend brand shoots, and become an on‑camera presence for select brands.

You’ll primarily shoot in your own home / everyday environments — leaning into natural, real‑life spaces that feel native to how parents actually consume content. You must live on social, understand pacing, hooks, and retention, and know how to stop a scroll in under 3 seconds — with a strong pulse on TikTok, Reels, and emerging short‑form formats.

This position does not support immigration sponsorship now or in the future.

Key responsibilities

• Concept, script, shoot + edit short‑form content optimized for Reels/TikTok
• Quickly identify, react to, and activate trending formats, sounds, and cultural moments
• Submit content briefs (concepts, scripts, shot lists) for approval prior to filming
• Serve as on‑camera talent regularly – comfortable speaking directly to camera and acting as a recognizable face
• Repurpose creator UGC + influencer content to maximize usage across owned channels
• Write short social‑first copy for VO scripts, text overlays, and on‑screen hooks
• Partner closely with the Social Media Manager, Specialist and Brand Team on planning, creative direction, and campaign storytelling.
• Collaborate cross‑functionally with key internal partners to align content with brand priorities, product messaging, and broader campaign objectives.
• Attend brand shoots + quarterly social‑first micro shoots to capture evergreen and launch content
• Deliver consistent asset volume tied to monthly priorities, launches, and seasonality
• Maintain organized asset libraries + file systems for clean handoffs to publishing
• Travel as needed for brand shoots, campaigns, and on‑location content capture

Your profile

• Bachelor's degree in business, marketing, communications preferred with relevant digital marketing work experience
• 1‑3 years of hands‑on experience producing social‑first video content (brand, agency or creator side)
• Strong knowledge of TikTok + Instagram trends, pacing, hooks, text overlays, and retention tactics
• Proficient in CapCut, Adobe Suite and/or other editing tools
• Excellent short‑form storytelling instincts (how to land a hook fast + keep attention)
• Highly visual + detail‑oriented creative sensibility
• Experience pitching concepts + writing short scripts/shot outlines for short‑form video
• Comfortable filming yourself, speaking directly to camera, and being an on‑screen personality for brand content
• Able to execute quickly in fast‑moving environments and pivot based on social trends/performance
• Highly organized, able to manage multiple concepts + versions in a clean workflow + handoff structure
• Comfortable using AI tools to streamline ideation, scripting, editing prep, and content workflow (where it makes sense creatively)
• Curiosity for parent culture + an eye for social content opportunities in real everyday moments

**MUST be able to share a portfolio with recent short‑form content examples (TikTok/Reels) that demonstrate editing ability, on‑screen presence, and creative POV**

Salary range posted:

$60,000 – $80,000

Are you ready to grow with us?

Dorel Juvenile provides people the invaluable opportunity to make a difference. To work on leading brands together with talented people across the globe, and to keep growing both personally and professionally.

Take the next step in your career and join our quest to improve the parenting journey for millions of families around the world.