Social Content & Community Manager, Waring
Conair LLC
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Benefits offered by this job
Job summary
Conair LLC in Stamford, CT is seeking a Social Content & Community Manager to lead the brand’s voice across social channels, build a content calendar, and drive customer engagement. You will create video and image content, collaborate with sales, product, and marketing teams, and manage influencer relationships.
The role emphasizes storytelling, culinary and foodservice industry relevance, and data-driven optimization. Flexible schedule includes on-site Mon–Thu with remote Fridays.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media or related field.
- 3–5+ years of social media, content marketing, community management, or digital marketing experience.
- Strong understanding of LinkedIn, Instagram, YouTube, TikTok, and emerging platforms.
- Experience creating social-first video and visual content.
- Excellent written and verbal communication skills.
- Strong photography, videography, and content editing skills.
- Experience using social management and analytics platforms.
- Ability to manage multiple projects in a fast-paced environment.
Responsibilities
- Develop and execute organic social media strategy across LinkedIn, Instagram, YouTube, Facebook, TikTok, and emerging platforms.
- Build monthly content calendars aligned with product launches, promotions, and brand campaigns.
- Capture on-site content at customer locations, trade shows, test kitchens, and launches.
- Partner with culinary, sales, product management, marketing, and national accounts teams to develop stories.
- Monitor and respond to comments, DMs, mentions, and conversations.
- Track KPIs and deliver monthly performance reports with insights.
Skills
Education
Tools
Job description
Waring is seeking a creative, digitally savvy, and foodservice-focused Social Content & Community Manager to lead the development and execution of our social media strategy, content creation efforts, and community engagement programs. This role will serve as the voice of the Waring brand across social channels, building meaningful connections with chefs, operators, dealers, consultants, chain accounts, and foodservice influencers. The ideal candidate combines storytelling, content creation, social platform expertise, community management, and analytical thinking to drive brand awareness, engagement, and lead generation. This individual will help transform Waring into a social-first brand by creating compelling content that showcases our products in real-world applications while amplifying customer success stories, industry partnerships, culinary innovation, and operator insights.
Waring’s Mission: Empowering the people shaping the future of food through innovative solutions, trusted performance, and an unwavering commitment to culinary excellence.
Waring’s Vision: To become the most influential innovation partner in the culinary world, that professionals turn to first when they are looking to create what’s next!
- Develop and execute Waring's organic social media strategy across LinkedIn, Instagram, YouTube, Facebook, TikTok, and emerging platforms.
- Build and manage monthly content calendars aligned with product launches, promotions, trade shows, customer success stories, and brand campaigns.
- Ensure content reflects Waring's brand voice and strategic positioning.
- Identify emerging social trends, formats, and opportunities relevant to the foodservice industry.
- Optimize content performance through testing, learning, and continuous improvement.
- Produce engaging social-first content including:
- Short-form video
- Reels and TikToks
- Product demonstrations
- Culinary applications
- Customer testimonials
- Behind-the-scenes content
- Employee stories
- Trade show coverage
- Educational content
- Capture on-site content at:
- Customer locations
- Industry trade shows
- Test kitchens
- Product launches
- Corporate events
- Partner with culinary, sales, product management, marketing, and national account teams to develop compelling stories.
- Serve as the daily voice of the Waring brand across all social channels.
- Monitor comments, direct messages, mentions, tags, and conversations.
- Respond to customer inquiries and engage with followers in a timely and professional manner.
- Foster meaningful conversations with chefs, operators, consultants, influencers, and industry leaders.
- Identify opportunities to proactively engage with relevant foodservice content and conversations.
- Escalate customer service and product issues to appropriate internal stakeholders.
- Develop programs that encourage chefs, operators, and distributors to share Waring content.
- Source, secure rights, and repurpose user-generated content.
- Build relationships with culinary influencers, chefs, industry personalities, and equipment advocates.
- Create programs that increase customer advocacy and brand loyalty.
- Monitor industry trends, competitor activity, customer sentiment, and emerging conversations.
- Gather actionable insights that inform marketing, product development, customer support, and sales strategies.
- Identify new market opportunities and content themes based on audience feedback.
- Partner closely with:
- Marketing
- Product Management
- Culinary Innovation
- Sales
- National Accounts
- Customer Service
- eCommerce
- Support product launches with integrated social activation plans.
- Collaborate on dealer and customer marketing initiatives.
- Assist in creation of digital assets that support sales and customer engagement efforts.
- Track and report key social media KPIs including:
- Audience growth
- Engagement rates
- Reach and impressions
- Video views
- Website traffic
- Social-driven lead generation
- Community response times
- Deliver monthly performance reports and recommendations.
- Provide insights on top-performing content and emerging opportunities.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
- 3-5+ years of social media, content marketing, community management, or digital marketing experience.
- Strong understanding of LinkedIn, Instagram, YouTube, TikTok, and emerging social platforms.
- Experience creating social-first video and visual content.
- Excellent written and verbal communication skills.
- Strong photography, videography, and content editing skills.
- Experience using social management and analytics platforms.
- Ability to manage multiple projects in a fast-paced environment.
- Experience in foodservice, hospitality, culinary, restaurant, or B2B marketing.
- Experience managing influencer and creator partnerships.
- Familiarity with Adobe Creative Suite, Canva, CapCut, and video editing platforms.
- Experience supporting trade shows and live event content.
- Passion for food, culinary innovation, and restaurant operations.
- Increase Waring social community by 40-50%.
- Achieve best-in-class engagement rates across key platforms.
- Consistently and methodically publish high-quality video, photo, and educational content.
- Maintain rapid response times and high engagement rates.
- Grow user-generated content and chef/operator participation.
- Increase website traffic, product awareness, lead generation, and account engagement through social channels.
The ideal candidate is a storyteller, creator, community builder, and food enthusiast who thrives at the intersection of marketing, culinary culture, and digital engagement. They are equally comfortable shooting video at a restaurant kitchen, interviewing a chef at a trade show, developing a content strategy, and engaging directly with customers online.
Their mission: Make Waring the most engaging and respected commercial foodservice equipment brand on social media.
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires Stamford, CT office on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
At Conair, we inspire our customers with innovative high-quality products and iconic brands that enhance their lives.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
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