Social & Community Lead

Stealth Startup; Florida; On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Founding seat

Clear ownership of strategy

Design and paid media support

Room to test ideas

Job summary

Stealth Startup, a consumer health brand in launch mode, seeks a social lead to own our creator-driven strategy. You’ll manage channels, recruit ambassadors, and craft content that drives engagement and growth. Work with design and paid media to turn ideas into posts that educate and convert.

The role is fast-paced and hands-on: post daily, test formats, build a community that loves sugar-free products, and shape the brand voice from day one.

Qualifications

• You’ve grown an account from launch to scale.
• Posting daily across TikTok, Instagram, and YouTube.
• You write hooks, captions, DMs, and briefs for creators.
• You can recruit and brief creators and manage payouts.
• You measure impact with clear KPIs and reporting.

Responsibilities

• Own and execute our creator and ambassador programs.
• Develop and schedule content across channels.
• Engage with the community and respond to DMs.
• Collaborate with design, operations, and legal as needed.
• Report on growth metrics and content performance.

Skills

Content creation

Community building

Copywriting

Platform knowledge

Fast iteration

Education

Bachelor’s degree or equivalent

Tools

Shopify

Klaviyo

Job description

You’re already doing this for free. Let’s fix that.

If you’ve built an audience around health and wellness because you can’t stop talking about it (your friends have noticed), this is the role where that becomes your job. With a brand, a budget, and a team behind you.

We’re an early-stage consumer health brand on a mission to replace added sugar. For good. The founding team has launched category-defining products before, and we’re heading into launch now.

We grow the way culture actually moves: creators and community first, paid ads a distant third. So this seat isn’t decorating someone else’s strategy. It is the strategy.

Fair warning

This is a startup in launch mode. It’s fast, it’s intense, and the plan changes weekly. Nobody hands you a playbook. You write it. If that sounds exciting, keep reading. If it sounds exhausting, this isn’t your role, and that’s OK.

What ’s in it for you

• A founding seat. You join at launch and shape how the brand sounds from the very first post.
• Resources behind your ideas. Product to seed, a design team, a paid agency to brief, and room to test the weird ideas.
• A platform for you. We want our social lead to be visible. As the brand grows, your name and reach grow with it.
• A team to build. Once you’ve built the engine, you hire and lead the team that runs it.

What you own

• Our channels. TikTok, Instagram, YouTube, and whatever the internet invents next. You decide what we make, when it ships, and what it’s meant to do. You make a lot of it yourself. Every post earns an action, not just a like.
• Ambassadors and creators. You find the people already helping their followers break up with sugar, bring them in, brief them, and keep them posting. You’ll shape the program from the ground up, with backup on payouts and tracking.
• Community. Our members, DMs, and comment sections. Community isn’t an inbox. It’s where the next campaign comes from.
• Reviews and the newsletter. Review volume is a launch KPI, and it’s yours. The newsletter goes out on a regular cadence, and people actually open it. You write it or direct who does.

Who you are

We care about what you’ve grown, not your title or how long you’ve held it.

Must have

• You’ve grown an account from launch to scale. Ideally a brand’s, from day one. A personal account you built from scratch to 10,000+ engaged followers counts too. Show us where it started, where it is now, and what you did to get there. Bonus points if a launch went sideways and you fixed it.
• You’re doing it right now. Posting, replying, and growing this month. Not waiting for the perfect job to start.
• You ship a lot. Posting every day isn’t a stretch goal. It’s just another day.
• You care about this. Cutting sugar, metabolic health, eating better. You’d bring it up at a party even if nobody asked. (Especially if nobody asked.)
• You know each platform. TikTok, Instagram, and YouTube are three different animals, and you don’t feed them the same thing.
• You’re funny. On purpose. You can make someone laugh, then make them click.
• You write. Hooks, captions, DMs that get answered, and briefs a creator can run with. Sharp and fast.
• You make it yourself. A phone, a kitchen counter, and good instincts are enough to ship.

Nice to have

• Brand experience (strongly preferred). Running social or creators for a consumer brand, especially CPG, beverage, supplements, or wellness.
• Your own following in health, wellness, food, or fitness.
• Experience with a creator or affiliate program: recruiting, briefs, tracking, and payouts.
• Comfort with commission structures and tools like Shopify and Klaviyo.

How you work

• You move at launch speed. Decisions in hours, not sprints.
• You have a point of view, back it with evidence, and commit when the call goes the other way.
• You build, you don’t advise. We don’t need an audit of what we’re doing wrong. We need you making the content.
• Big-company background? Great, as long as you’re ready to get scrappy and own it end to end. No approval chains, no handoffs. You have the idea, you make it, you post it.
• You’re allergic to filler. If it sounds like marketing, you delete it.
• You treat sugar like the ex who keeps showing up in your yogurt, and you want to help everyone finally block its number.

Who you work with

You report to the Chief Commercial Officer and work hand in hand with design, communications, operations, finance, engineering, and legal.