Social Commerce, Content & Digital Marketing Lead (Part-Time)

Cape Saltie; Barnstable County (MA); Hybrid; USD 55,000 - 83,000; Part time

Job summary

Cape Saltie is seeking a highly creative Social Commerce, Content & Digital Marketing Lead for a part-time hybrid role. You will turn ideas into engaging content, build customer connections, and drive measurable business growth across social, email, and e-commerce channels.

You’ll own content creation, paid and organic social strategies, Klaviyo flows, and affiliate and referral programs, while collaborating with the wellness beauty brand to expand reach and community.

Qualifications

• 3+ years of experience in social media, content, e-commerce or digital marketing.
• Strong understanding of Instagram, TikTok, Klaviyo and short-form video.
• Comfortable creating content (photo/video + advanced editing skills)
• Organized and detail-oriented (especially with links, codes, and tracking)
• Able to manage your own workflow and take ownership of projects
• Interested in wellness, beauty, and product-driven brands

Responsibilities

• Develop and execute organic content, paid social, and email marketing strategies across key digital channels
• Create compelling photo and video content in-studio for social, email, web, and campaigns
• Build and manage email marketing in Klaviyo, including campaigns, flows, and concierge correspondence
• Develop a consistent email marketing calendar aligned with product launches, promotions, seasonal moments, service updates, and brand storytelling
• Launch and manage TikTok Shop, including setup, merchandising, product tagging, and ongoing optimization
• Support and grow social commerce initiatives across emerging and established platforms
• Build and manage the CapeSaltie.com Regional and CPG Affiliate and Referral Programs
• Manage affiliate links, discount codes, attribution, and basic performance tracking
• Identify, onboard, and cultivate relationships with creators, affiliates, and brand-aligned partners
• Monitor and report on performance across paid social, email, social commerce, and affiliate channels, identifying opportunities to improve reach, engagement, conversion, and revenue
• Engage and grow the Cape Saltie community through thoughtful comments, DMs, and social interactions
• Support content creation, promotion, and digital coordination for community events, collaborations, and partnerships
• Identify emerging platforms, trends, creators, content opportunities, and new digital channels that could meaningfully grow the Cape Saltie brand

Skills

Social media marketing

Content creation

Email marketing

Paid advertising

Affiliate programs

Video editing

Analytics reporting

Project ownership

Wellness industry

Collaboration

Tools

Klaviyo

Instagram

TikTok

Analytics tools

Job description

We are seeking a highly creative, community-minded Social Commerce, Content & Digital Marketing Lead to help build the next chapter of Cape Saltie. This part-time hybrid role is for a hands-on, entrepreneurial marketer who knows how to turn great ideas into compelling content, meaningful customer connections, and measurable business growth.

Job Description

• Develop and execute organic content, paid social, and email marketing strategies across key digital channels
• Create compelling photo and video content in-studio for social, email, web, and campaigns
• Build and manage email marketing in Klaviyo, including campaigns, primary flows, and concierge correspondence
• Develop a consistent email marketing calendar aligned with product launches, promotions, seasonal moments, service updates, and brand storytelling
• Launch and manage TikTok Shop, including setup, merchandising, product tagging, and ongoing optimization
• Support and grow social commerce initiatives across emerging and established platforms
• Build and manage the CapeSaltie.com Regional and CPG Affiliate and Referral Programs
• Manage affiliate links, discount codes, attribution, and basic performance tracking
• Identify, onboard, and cultivate relationships with creators, affiliates, and brand-aligned partners
• Monitor and report on performance across paid social, email, social commerce, and affiliate channels, identifying opportunities to improve reach, engagement, conversion, and revenue
• Engage and grow the Cape Saltie community through thoughtful comments, DMs, and social interactions
• Support content creation, promotion, and digital coordination for community events, collaborations, and partnerships
• Identify emerging platforms, trends, creators, content opportunities, and new digital channels that could meaningfully grow the Cape Saltie brand

Requirements

• 3+ years of experience in social media, content, e-commerce or digital marketing
• Strong understanding of Instagram, TikTok, Klaviyo and short-form video
• Comfortable creating content (photo/video + advanced editing skills)
  
• Organized and detail-oriented (especially with links, codes, and tracking)
• Able to manage your own workflow and take ownership of projects
• Interested in wellness, beauty, and product-driven brands

What Success Looks Like

• TikTok Shop is launched and actively generating sales
• Affiliate Program is set up and growing with 50 aligned partners
• Regularly scheduled Email Community Content is consistent, clear, and provides value to our wellness world
• Social channels feel cohesive and aligned with the brand
• Systems and Calendars are in place, clear, meaningful, consistent and operating smoothly

“Everything beautiful we create in life requires a leap of faith." Paul Budnitz