Social Asset Director

Firewood Marketing, Inc.; United States; Remote; USD 100,000 - 140,000; Full time

Job summary

Monks is seeking a Social Asset Director to lead and deliver social-first content across various platforms. This senior role involves guiding multidisciplinary teams to create culturally relevant campaigns and stay ahead of trends, while managing content strategy and production for diverse clients.

Qualifications

• 7+ years of experience in social content creation and digital marketing.
• Standout portfolio showcasing social campaigns.
• Team management experience with a talent for feedback.

Responsibilities

• Lead social content strategy and asset production across clients.
• Own and drive social-first campaigns from concept through delivery.
• Manage and mentor a team of content creators and designers.

Skills

Social content creation

Digital marketing

Creative production

Team management

Storytelling

Tools

Adobe Creative Suite

Monday.com

Figma

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers ).

About the Role

Monks is looking for a Social Asset Director to lead the creation, execution, and delivery of social-first content across a diverse client portfolio. Sitting at the intersection of creativity, strategy, and production, you’ll orchestrate platform-native work that sparks engagement, tells compelling stories, and drives results. As a senior leader within our agency, you will guide multidisciplinary teams and collaborate with strategists, creatives, producers, and clients to ship culturally relevant work across Instagram, TikTok, LinkedIn, and YouTube.

Responsibilities:

• Lead social content strategy and asset production across multiple clients.
• Ensure every piece is platform-specific, creatively excellent, and aligned to brand objectives.
• Own and drive social-first campaigns from concept through delivery—including timelines, creative direction, and feedback cycles.
• Collaborate with creative, production, strategy, and client services teams for cohesive, fresh, and relevant campaigns.
• Manage and mentor a team of content creators, editors, designers, and motion artists—nurturing a high-performing culture.
• Stay ahead of platform trends and cultural moments to inform direction and planning.
• Present work to clients with confidence—championing the “why” behind creative choices.
• Track performance with strategy teams, constantly learning and iterating on proven content approaches.

About You

The essentials:

• 7+ years of experience in social content creation, digital marketing, or creative production (agency background is a strong plus).
• A standout portfolio or reel showcasing robust social campaigns, storytelling, and native content in various formats.
• Deep understanding of how audiences engage across platforms.
• Team management and mentorship experience with a talent for constructive feedback.
• Proven ability to partner with clients—from interpreting briefs through production.
• Comfortable in fast-paced, high-volume settings where agility and creativity are key.
• Passion for innovation, cultural relevance, and pushing the boundaries of social content.

Not a must, but a plus:

• Experience with paid social, asset optimization, and A/B testing.
• Background in motion design, copywriting, or art direction.
• Familiarity with Adobe Creative Suite, Monday.com, Figma, or similar tools.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

#LI-RE1 #LI-Hybrid

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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