Social and Digital Coordinator

Alaskan Brewing Company; Juneau (AK); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Paid Time Off

Employee Stock Ownership

Life Insurance

AD&D

Short-Term Disability

Long-Term Disability

Employee Assistance Plan

Pet Insurance

Beer allotment

Employee discount

Job summary

Alaskan Brewing Company in Juneau, Alaska, is seeking a Social and Digital Coordinator to bring our brand and Alaska story to life across digital channels.

Reporting to the Marketing Manager, you will manage social media, paid campaigns, email newsletters, customer communications, and digital storytelling campaigns, while coordinating content calendars and cross‑department collaboration. A strong writer with a passion for beverage brands will thrive in this hands‑on role.

Qualifications

• Strong writing, editing, and storytelling skills.
• Experience managing social media channels for a brand or organization.
• Experience managing paid social and digital advertising, incl. budgeting and reporting.
• Familiarity with email marketing, CMS, scheduling tools, and analytics.
• Ability to use data to improve campaign performance.
• Creative content production ability and storytelling sense.
• Excellent organizational and project management skills.
• Comfortable representing the brand publicly and collaborating across teams.

Responsibilities

• Oversee social media and community management across channels.
• Manage paid digital and paid social campaigns and ensure alignment with organic efforts.
• Coordinate digital storytelling campaigns for brand initiatives and launches.
• Handle employee and customer email newsletters and maintain lists.
• Respond to customer inquiries and act as a general brand contact.
• Capture and coordinate on-site content and support marketing projects in Juneau.

Skills

Strong writing

Storytelling

Social media management

Paid social advertising

Digital analytics

Content creation

Organizational skills

Public-facing communication

Independent work

Tools

Social scheduling tools

Email marketing platforms

Content management systems

Digital analytics tools

Job description

Starting Salary: $60,000 min. annually, DOE

Benefits: Medical, Dental, Vision, 401(k), Paid Time Off, Employee Stock Ownership, Life Insurance, AD&D, Short- & Long-Term Disability Insurance, Employee Assistance Plan, Group Rate Pet Insurance, Beer allotment, Employee discount, and more!

A Little About Us:

Alaskan Brewing Company is an award-winning craft brewery located in Juneau, Alaska. At Alaskan Brewing, our vision is to be a leader in the Craft Brewing Industry, focused on quality, community, and innovation. Alaskan Brewing Company remains locally owned and operated with the same core group of original investors, plus employee-investors and an employee stock ownership plan. Our core values are ethical, excellence, rooted in Alaska; with a continuing priority of making our workplace safe, fun, challenging, innovative and environmentally proactive.

Position Summary

Alaskan Brewing Company is looking for a Social and Digital Coordinator to help bring our brand, beers, people, and Alaska story to life across our digital channels.

Reporting to the Marketing Manager, this role will serve as the day-to-day coordinator for our social media and digital communications, including organic social content, paid social and paid digital media, email newsletters, customer communications, internal communications, and digital storytelling campaigns. We are looking for someone who is equal parts communicator, organizer, content manager, and doer. This individual should be comfortable managing an editorial calendar and paid campaign one minute, drafting a newsletter the next, and jumping in to help capture content or handle a last-minute request around the brewery.

This is a role where a broad digital communications skill set can live successfully with one person. The right candidate will be a strong writer, digitally fluent, highly organized, comfortable managing paid media, and excited to tell authentic stories about Alaskan Brewing and the people and place behind it. Being physically connected to the brewery, our employees, and what is happening day-to-day provides significant value in this position.

Key Responsibilities

• Social Media & Community Management to include managing Alaskan Brewing's day-to-day presence across social media channels.
• Paid Digital & Paid Social to include managing the day-to-day execution of Alaskan Brewing's paid digital and paid social campaigns as well as ensuring paid media works cohesively with organic social, email, web, retail, and broader brand campaigns.
• Digital Campaigns & Storytelling to include coordinating digital storytelling campaigns supporting brand initiatives, beer launches, seasonal programs, events, partnerships, and other marketing priorities.
• Employee and Customer Email & Newsletter Communications to include managing Alaskan Brewing's customer email newsletter, coordinating and producing the company's employee newsletter, and maintaining email lists.
• Customer Communications to include responding to general customer inquires and being the first point of contact for a wide range of customers, fans, partners and community members.
• On-Site Content & Marketing Support to include capturing and coordinating timely content from the brewery, employees, events, visitors, production and other activities in Juneau as well as help support other Juneau based marketing and communication projects.

(For a full list of job duties please visit our website alaskanbeer.com/careers)

Education, Knowledge and Skills

• Strong writing, editing, and storytelling skills.
• Experience managing social media channels for a brand, organization, or similar professional environment.
• Experience managing paid social and paid digital advertising, including campaign setup, optimization, budgeting, and performance reporting.
• Familiarity with digital advertising platforms, email marketing platforms, content management tools, social scheduling tools, and digital analytics.
• Ability to understand campaign performance and use data to improve future digital marketing efforts.
• Ability to create compelling content and recognize a good story when it is happening.
• Strong organizational and project management skills with the ability to manage multiple deadlines, campaigns, and communication streams at once.
• Sound judgment and the ability to communicate publicly on behalf of a brand.
• Comfortable working independently while collaborating closely with people across departments.
• Resourceful, responsive, and willing to take ownership of both highly visible campaigns and less glamorous day-to-day tasks.
• Ability to work in a fast-moving environment where priorities can shift and new opportunities emerge quickly.
• Photography, short-form video, basic graphic design, or content production experience is a plus.
• Experience in beverage alcohol, consumer packaged goods, tourism, outdoor lifestyle, or another consumer brand environment is a plus, but not required.

The Person Who Will Thrive in This Role

• You are someone who likes making things happen. You can see the big picture of a campaign while also noticing that a paid campaign needs adjusting, an inbox needs a response, a newsletter needs to go out, or there is a great story unfolding on the brewery floor that should be captured.
• You are equally comfortable working with words, content, campaign calendars, digital advertising platforms, and performance data. You can move between creative storytelling and the practical work of making sure campaigns are targeted, launched, monitored, and optimized effectively.
• You are comfortable wearing multiple hats and do not need every assignment to fit neatly into a job description. You like connecting people with stories, turning ideas into finished work, and keeping a lot of small but important pieces moving.
• Most importantly, you understand that great digital communication should feel human. You will help Alaskan Brewing show people not only what we make, but who we are, where we come from, and why Alaska continues to shape everything we do.

The Lifestyle:

Live. Life. Alaskan. The Alaskan Brew Crew have a passion for our beer, the outdoors, and living life Alaskan. We are hikers, bikers, wildlife watchers, boaters, anglers, photographers, skiers, snowboarders, rock-climbers, foragers, beach goers, dog-walkers and all-around enthusiasts who enjoy taking our brews on adventures. We are also cooks, musicians, artists, volunteers, and stewards of the land we live on, deeply rooted in our community.Join the Alaskan Brew Crew and start to live life Alaskan.