Snr. Product Marketing Manager, Alexa+, Alexa Marketing

Amazon; Bellevue (WA); On-site; USD 128,000 - 213,000; Full time

Job summary

An established industry player seeks a Senior Product Marketing Manager to shape the future of AI with innovative marketing strategies for Alexa+. This role offers the opportunity to lead the charge in driving awareness and engagement for Alexa+, transforming customer experiences through strategic initiatives. You will collaborate with diverse teams to create compelling content and campaigns that enhance user adoption and engagement. Join a dynamic marketing team dedicated to making AI an integral part of daily life, where your insights and creativity will directly influence the evolution of cutting-edge technology. If you're passionate about marketing and technology, this is your chance to make a significant impact.

Qualifications

• 6+ years of professional marketing experience with a focus on cross-functional programs.
• Strong analytical skills to drive improvements using data and metrics.

Responsibilities

• Develop and execute go-to-market strategies for new Alexa+ features.
• Analyze product usage data and customer insights to refine marketing strategies.

Skills

Marketing Strategy

Data Analysis

Cross-Functional Collaboration

Content Development

Customer Segmentation

A/B Testing

Education

Bachelor's degree in marketing, communications, or business

Job description

Job ID: 2929902 | Amazon.com Services LLC

Are you ready to shape the future of AI and redefine how customers experience the next generation of Alexa?

We’re looking for a Snr. Product Marketing Manager to lead the charge in driving capability and feature awareness, education, and engagement for Alexa+. In this role, you will develop and execute strategic marketing initiatives that help customers discover and embrace Alexa+’s ever-expanding capabilities, making their lives easier, smarter, and more delightful.

Your work will directly influence how customers learn about, adopt, and integrate Alexa+ features into their daily routines—transforming AI-powered interactions into essential, intuitive experiences.

Key job responsibilities

1. Develop and execute go-to-market strategies for new Alexa+ features and capabilities.
2. Create content strategies that drive feature discovery, first-time usage, and long-term engagement.
3. Collaborate with product, research, and data science teams to translate new capabilities into clear, customer-centric messaging.
4. Design and oversee multi-channel marketing campaigns that increase capability awareness, adoption, and retention.
5. Analyze product usage data and customer insights to refine marketing strategies and enhance the user experience.
6. Develop creative briefs that are clear, compelling, and strategically aligned.
7. Manage internal and external creative teams to produce high-impact content, ensuring timely execution within budget.
8. Produce a variety of content, including integrated campaigns, how-to videos, and product demonstrations.
9. Balance strategic vision with hands-on execution in a fast-paced, cross-functional environment.
10. Measure and report on key adoption and engagement metrics, presenting findings to senior leadership.

A day in the life
You’ll collaborate with product teams, creative agencies, research analysts, and BI teams to identify opportunities and craft compelling content that accelerates feature adoption. From developing creative briefs to launching integrated campaigns across owned channels, your work will ensure customers discover and maximize Alexa+’s full potential through engaging, educational experiences. Success in this role requires a balance of strategic thinking, storytelling, data-driven decision-making, and flawless execution in a dynamic, high-growth environment.

About the team

This role sits within the Alexa Marketing team, a dynamic group that includes advertising, media, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.

BASIC QUALIFICATIONS

1. Bachelor's degree in marketing, communications, business, or equivalent.
2. 6+ years of professional non-internship marketing experience.
3. Experience building, executing and scaling cross-functional marketing programs.
4. Experience using data and metrics to drive improvements.
5. Experience with customer segmentation, profiling, and targeting.
6. Experience with A/B Testing or Multi-Variate Testing or both.
7. Experience leading creative briefs and creative content development.

PREFERRED QUALIFICATIONS

1. Experience leading go-to-market for consumer software or hardware product launches.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit this link.