Snr. Manager, Digital Experience (Web Properties & eCommerce)

Fortive Corporation (SE); United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading technology company is seeking a dynamic and experienced website and eCommerce manager. You will manage marketing web properties and lead online sales strategy, enhancing customer experiences and optimizing eCommerce performance. Ideal candidates have proven experience in web management and eCommerce platforms, strong analytical skills, and a collaborative spirit. This role directly contributes to achieving annual revenue targets and driving market presence.

Qualifications

• Experience as a website manager or eCommerce Manager.
• Ability to execute successful eCommerce strategies aligned with sales quotas.
• Strong communication and collaboration skills.

Responsibilities

• Develop and implement website and eCommerce strategies.
• Enhance the online customer journey.
• Monitor and analyze online sales metrics.

Skills

Web analytics tools proficiency

Analytical skills

Leadership skills

Customer behavior understanding

Agile methodology proficiency

Education

Bachelor’s degree in Business, Marketing, or eCommerce

Tools

Google Analytics

Shopify

Magento

Job description

Job Summary:

We are seeking a dynamic and experienced website and eCommerce manager to manage our marketing web properties and lead online sales strategy and growth. The ideal candidate will have a proven track record of managing corporate web properties and eCommerce platforms, developing strategic initiatives and optimizing the customer journey to maximize sales and profitability.

This role will be instrumental in advancing the global eCommerce platform at Gordian. A successful Snr Manager of Web Properties & eCommerce will optimize the visitor user experience (UX), drive organic (SEO & GEO) growth, and streamline the visitor journey to improve conversion to lead or conversion to online purchase. They must be an exceptional business partner with an ability to work collaboratively and cross-functionally with key internal stakeholders including demand generation, product marketing, sales management, and IT. This role will directly contribute to meeting annual revenue targets and KPIs set for eCommerce.

Key Responsibilities:

• Develop and Implement Website and eCommerce Strategies: Create and execute a comprehensive eCommerce strategy that aligns with overall sales targets and business objectives. Focus on driving direct online sales, sales pipeline, expanding market presence, and meeting revenue targets.
• Sales Alignment: Work closely with the demand gen and sales team to ensure eCommerce initiatives support and meet sales targets. Analyze sales data and visitor experience trends to inform strategy adjustments and improvements.
• Platform Management: Oversee the management and optimization of our eCommerce platforms, ensuring seamless functionality, user-friendly navigation, security & privacy policies, and effective product presentation.
• Customer Experience Optimization: Enhance the online customer journey by implementing best practices in UX/UI design, personalization, and conversion rate optimization through collaboration with the digital marketing team.
• Performance Analysis: Monitor and analyze key performance indicators (KPIs) related to online sales, traffic, conversion rates, pipeline, and customer engagement. Use data-driven insights to make informed decisions and drive continuous improvement. Present customer engagement findings, strategy, KPIs to leadership and the larger organization.
• Cross-Functional Collaboration: Collaborate with marketing, sales, product development, IT, security & legal teams to ensure cohesive execution of website & eCommerce initiatives. Be a close partner with onsite digital team, product lines, central marketing, and IT to optimize our customer experience, actively collecting learnings from customers through VOC and digital insights.
• Vendor and Partner Management: Manage relationships with third-party vendors and partners, including payment processors, logistics providers, and digital marketing agencies.
• Content and Inventory Management: Working closely with product marketing and product management, oversee website copy and content, and inventory management to ensure accurate and timely representation of products online.
• Promotional Strategy: Develop promotional strategy and tactics for RSMeans.com and other eCommerce sites. Capture and share learnings and best practices across eCommerce enabled regions and with traditional digital channels.
• Continuous Improvement: Use Fortive Business Systems and other web property and eComm benchmarks to create continuous improvement for eCommerce and for the team. Analyze key eCommerce metrics and set up test plans to improve KPIs. Identify and collaborate on new market funnel opportunities to drive eCommerce traffic both on-site and off-site.

Qualifications:

• Bachelor’s degree in Business, Marketing, Computer Science, eCommerce, or a related field.
• Proven experience as a website manager and/or eCommerce Manager or in a similar role, with a strong understanding of eCommerce platforms and digital marketing strategies.
• Demonstrated ability to develop and execute successful eCommerce strategies aligned with sales quotas.
• Proficiency in web analytics tools (e.g., Google Analytics) and eCommerce platforms (e.g., Shopify, Magento).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and leadership skills, with the ability to collaborate effectively across teams.
• Experience in managing budgets and achieving sales targets.
• Comfortable working with data sets, performing operational tasks, creating A/B site tests, and making data-driven decisions
• Able to think globally and work with a worldwide team across many time zones
• Strong desire to understand customer behavior (customer obsessed)
• Able to use customer insights and customer voice to drive actionable improvements to website
• Able to problem-solve and educate others on new processes
• Excellent communication, documentation, and presentation skills
• Agile experience and proficiency with Agile methodology is a plus
• SEO/GEO (AI engine optimization) acumen

Preferred Qualifications:

• Experience in the SaaS product marketing to the public sector.
• Familiarity with CRM and ERP systems.
• Experience with online chat systems.

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].