Slate CRM Specialist: Automation & Data Mastery

Grand Valley State University; United States; On-site; USD 65,000 - 71,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

Wellness resources

Tuition waiver

Job summary

Grand Valley State University is seeking a CRM Specialist to partner with Admissions & Recruitment teams to design, test, and maintain Slate workflows. You will serve as a technical liaison for Omni, ensuring best practices and data standards across campaigns for adult learners.

The role includes routine system maintenance, data cleanup, and user training to support Slate users and data quality. Strong communication and problem-solving are essential.

Qualifications

• Bachelor’s degree is required.
• 2–3 years of experience with a complex enterprise application (CRM/ERP) or database.
• Experience with data collection, statistical analysis, and data visualization.
• Strong critical thinking and problem-solving skills.
• Ability to manage multiple tasks, establish priorities, and meet deadlines.
• Ability to communicate clearly with technical and non-technical individuals.

Responsibilities

• Collaborates with the other CRM Specialist and functional partners to identify, develop, test, and maintain workflows that support and automate business processes within Slate.
• Lead the identification, development, testing, and maintenance of workflows within Slate to support and automate business processes.
• Serve as the primary technical liaison between Omni and the broader Admissions & Recruitment CRM team to ensure alignment of best practices and data standards.
• Serves as a dedicated technical advisor to Omni on system setup and the design/implementation of communication and outreach campaigns for the adult learner population.
• Performs routine system maintenance, data cleanup, record review, duplicate resolution, and quality-assurance activities to support data integrity.
• Provides day-to-day support and training for Slate users, responds to routine questions, documents reported issues, and assists with follow-up and resolution.
• Collects and documents business requirements from Omni and admissions and recruitment partners for leadership review and prioritization.
• Manages Slate user access in collaboration with leadership and assists with developing user training, onboarding materials, and system documentation.
• Tests and validates changes to the database, workflows, reports, integrations, and other technical functions before implementation.
• Perform other duties as required/assigned by leadership.

Skills

CRM experience

Data analysis

Communication

Time management

Experience with CRM/ERP

HTML/CSS

Education

Bachelor’s degree

Higher education experience

Tools

Slate CRM

HTML/CSS

Job description

Grand Valley State University is seeking a CRM Specialist to partner with Admissions & Recruitment teams to design, test, and maintain Slate workflows. You will serve as a technical liaison for Omni, ensuring best practices and data standards across campaigns for adult learners.

The role includes routine system maintenance, data cleanup, and user training to support Slate users and data quality. Strong communication and problem-solving are essential.