Skilled Nursing Facility Market & Growth Liaison

Apploi; San Pablo (CA); On-site; USD 95,000 - 100,000; Full time

Job summary

Mariner Healthcare in the Bay Area is seeking an organized Community Liaison/Business Development Representative to build census and develop networks with hospitals, physicians, and managed care providers.

This salaried role requires strategic thinking, strong writing and presentation skills, travel, and the ability to coordinate with local community partners to promote services and grow referrals.

Qualifications

• Bachelor’s degree in marketing or a related field is preferred.
• 1-3 years experience in health care, long-term care industry, or insurance sales/marketing.
• 1 year experience with proposal development process.
• Strong technical writing skills.
• Public relations experience preferred.
• Familiar with medical terminology.
• Superior presentation skills - both one-on-one and group.
• Proficient in Microsoft Office: Word, Excel, PowerPoint.

Responsibilities

• Participates in weekly sales team meetings, reporting on referral development and progress on targets.
• Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
• Evaluates effectiveness and cost-benefit of marketing tactics; makes recommendations to alter strategies.
• Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
• Develops marketing tools for facility or district within budgetary constraints.
• Responsible for relationship development and management of health partners and organizations; sources new business.
• Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
• Coordinates external marketing of facilities within the community through health providers and organizations.
• Markets the facility’s services to the managed care industry.
• Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
• Plans and oversees the execution of community-based promotional events, open houses, and educational seminars.
• Communicates with local media sources to ensure community awareness of facility(ies) services.
• Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
• Performs other duties as assigned.

Skills

Technical writing

Public relations

Presentation skills

Proposal writing

Sales experience

Relationship building

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Job description

Mariner Healthcare in the Bay Area is seeking an organized Community Liaison/Business Development Representative to build census and develop networks with hospitals, physicians, and managed care providers.

This salaried role requires strategic thinking, strong writing and presentation skills, travel, and the ability to coordinate with local community partners to promote services and grow referrals.