Site Manager

Socket.dev; Raeford (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Whistle Express is seeking a Site Manager who owns the site operations, people, guest experience, equipment, standards, and results. You lead the team, run the business, and create a place guests and employees want to return to.

Sitting between the Assistant Site Manager and Market Director, you develop leaders, ensure daily performance, and drive member growth, service excellence, and safe, efficient work.

Qualifications

• Strong leadership and team-building abilities.
• Customer-focused mindset with excellent communication skills.
• Proven problem-solving and decision-making capabilities.
• Experience developing future leaders and managing performance.
• Willingness to work in a fast-paced outdoor environment.

Responsibilities

• Lead and develop the site team and shift leads.
• Ensure safety, quality, cleanliness, and operational standards.
• Drive sales, memberships, and guest experience improvements.
• Analyze performance metrics and implement improvements.
• Manage costs, scheduling, and staffing to meet targets.

Skills

Leadership

Customer service

Communication

Problem-solving

Team development

Flexibility

Job description

This is your site. Run it like it matters — because it does.

The Site Manager role at Whistle Express is where ownership becomes real. You are the leader of the site — the person responsible for the people, the guest experience, the equipment, the standards, and the results. You are not just keeping the wash open. You are building a team, running a business, and creating a place guests and employees want to come back to.

This role sits between the Assistant Site Manager and the Market Director. You will develop the leaders below you, partner with the Market Director above you, and make sure the site performs every day — not just when someone is watching.

What You’ll Do

Lead & Develop the Team

• Recruit, hire, train, coach, and performance manage all team members, including the Assistant Site Manager, Shift Leads and Team Members
• Build and reinforce a positive, growth minded culture grounded in company values
  (Based on the expectation to build a positive, growth minded culture)
• Conduct ongoing development conversations and ensure readiness of future leaders
• Ensure all staff follow safety, customer service, and operational standards consistently

Deliver an Exceptional Customer Experience

• Champion a welcoming, service-oriented environment where every customer feels valued
• Resolve escalated concerns and coach the team on best-in-class customer engagement
• Lead membership growth strategies, including sales coaching and service recommendations, based on promoting memberships and services, addressing concerns, and assisting customers

Oversee Site Operations & Equipment Performance

• Own all daily operational workflow and ensure efficiency, accuracy, and safety
• Maintain equipment reliability by managing preventative maintenance, repairs, and vendor support
• Ensure the site consistently meets company standards for quality, cleanliness, and throughput
• Analyze operational metrics and implement improvements to increase performance and reduce downtime

Drive Sales, Profitability & Business Results

• Set and manage site-level sales, membership, labor, and operational targets
• Lead sales initiatives, promotions, and team‑wide upselling behaviors
• Monitor KPIs and adjust staffing, processes, or workflow to achieve results
• Manage site expenses, inventory, and cost controls

Ensure Safety, Compliance & Brand Standards

• Enforce all health, safety, and environmental protocols
• Ensure adherence to company policies, operating procedures, and quality standards
• Address risks, incidents, or equipment failures promptly and effectively
• Conduct regular audits and site inspections to ensure consistency and compliance

Qualifications

Required

• Strong customer service mindset and excellent communication skills
• Demonstrated leadership, teambuilding, and performance management abilities
• Ability to operate effectively in a fast paced, hands-on outdoor environment
• Strong problem-solving and decision‑making skills
• Reliable, self‑motivated, organized, and capable of independently running all aspects of site operations
  (Expanded from reliability and eagerness to learn)
• Flexible schedule, including weekends and holidays
• Ability to stand for long periods and perform light physical tasks

Preferred (but not required!)

• Previous site management or multi‑team leadership experience
• Experience in retail, service, hospitality, or other customer facing roles
• Mechanical aptitude for overseeing equipment checks and maintenance
• Experience with sales‑driven environments or membership programs

WhatWe’reLooking For

• You have led teams before and know how to create accountability without losing trust.
• You own outcomes. Sales, labor, safety, quality, culture — you do not pointatthe scoreboard. You move it.
• You develop people. The best Site Managers build Assistant Site Managers and Shift Leads who are ready for more.
• You solve problems quickly and communicate clearly. Silence creates confusion. Leadership creates direction.
• You are comfortable in a fast‑paced, physically active, outdoor environment and willing to be present where the work happens.
• Prior management experience in car wash, retail, restaurant, service, or field operations preferred. A track record of ownership matters more than a specific industry.

The site reflects the leader. Make it a place people notice.

The best version of this industry is beingbuiltone site at a time. If you are ready to own the site, build the team, and leave the operation stronger than you found it, we want to hear from you.

Base Pay Range

If you’re ready to take the wheel and drive performance across a growing territory, we want to hear from you.