Signature Artist

Wella Operations US LLC; Calabasas (CA); On-site; USD 75,000 - 90,000; Full time

Job summary

Wella Company seeks a Manager, Signature Artist in Calabasas, CA to deliver advanced education seminars for licensed beauty pros, while driving Studio revenue and brand growth. You will plan events, maintain high craft standards, and coordinate cross-functional programs to ensure top-tier education and guest experiences.

This role requires 5+ years of premium education delivery, a Cosmetology license, and flexible hours including evenings/weekends.

Qualifications

• Current, active Cosmetology license in the state of the role.
• Mastery of technical craft across color, cutting, and styling (Wella-trained or equivalent preferred).
• Minimum of 5 years’ experience delivering premium education seminars, programs, or events to professional audiences.
• Ability to maintain a flexible work schedule, including evenings and weekends as required.
• Advanced presentation, facilitation, and stagecraft skills with adult learners.
• Strong oral and written communication skills, with the ability to adapt messaging for diverse audiences.
• Fluency in English (verbal and written); Spanish proficiency encouraged.
• Proficiency with Microsoft Office (Outlook, PowerPoint, Excel) and Apple devices/software.
• Proficiency leveraging AI tools across Microsoft platforms to enhance efficiency and productivity.
• Active, confident, and strategic use of social media platforms (e.g., Instagram, TikTok, YouTube) for professional and brand-building purposes.
• Ability to travel up to 25%.

Responsibilities

• Lead engaging and inspirational seminars—online and in person for licensed beauty professionals covering haircolor, cutting, and styling.
• Plan and prepare for all seminars and events, including pre-event setup, execution, and post-event follow-up with attendees.
• Maintain the highest standards of craft mastery, including meeting internal certification requirements.
• Own the Studio business by driving awareness, utilization, revenue, and loyalty through networking online and offline.
• Build a strong Wella social media presence and support the Studio social media strategy.
• Partner with cross-functional teams to align programs with shared objectives and business targets.
• Lead projects including seminar planning, content development, multimedia assets, and merchandise collaboration.
• Coordinate and mentor external guest talent for unique offerings while maintaining Studio guest experience.
• Coach internal and external teams to deliver best-in-class Studio and frontline education.
• Manage day-to-day Studio delivery operations, including preplanning, follow-up, and classroom setup/breakdown.

Skills

Public speaking

Presentation skills

English fluency

Spanish proficiency encouraged

MS Office

AI tooling

Social media management

Travel up to 25%

Education

Cosmetology license (state)

Tools

Instagram

TikTok

YouTube

Job description

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Position Title: Manager, Signature Artist

Location: Calabasas, CA, USA

Reports to: Sr, Manager Studio US

Direct Reports: N/A

A BOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

The Signature Artist role blends delivering mastery ‑ level education with driving business growth for the Wella Studio while supporting Wella Company brands. The primary focus of this role is the delivery of advanced theory and craft seminars across color, cutting, and styling. In addition, Signature Artists are accountable for driving net revenue against Studio goals by increasing seminar attendance, optimizing merchandise sales, and contributing to the development of new seminars, events, and ongoing digital content across social and educational platforms. Signature Artists also play a critical role in capability training, supporting initiative launches and craft development across the broader internal and external organization to ensure consistent, high ‑ quality education deployment.

KEY RESPONSIBILITIES

• Lead engaging and inspirational seminars—both online and in person for licensed beauty professionals, covering foundational to advanced techniques in haircolor, cutting, and styling.
• Plan and prepare for all seminars and events, including pre ‑ event setup, execution, and post ‑ event follow ‑ up with attendees.
• Embody and maintain the highest standards of craft mastery, including meeting and sustaining all internal certification requirements.
• Act as an owner of the Studio business by driving Studio awareness, utilization, revenue, and loyalty through proactive networking both online and offline.
• Build and leverage a strong personal Wella social media presence/handle while actively supporting the Wella Studio social media strategy through intentional, strategic content creation.
• Partner with cross ‑ functional teams to ensure programs and initiatives are aligned to shared objectives and support broader business targets.
• Lead and contribute to projects including seminar planning and execution, development of new educational content, multimedia assets, and collaboration on merchandise initiatives from concept through delivery.
• Coordinate and mentor external guest talent, enabling unique offerings while maintaining a consistent and elevated Studio guest experience.
• Coach and develop the capability of internal and external teams to deliver best ‑ in ‑ class Studio and frontline education.
• Manage day ‑ to ‑ day operational responsibilities related to Studio delivery, including preplanning, follow ‑ up, and classroom setup/breakdown.
• Perform additional duties and responsibilities assigned.

QUALIFICATIONS

• Current, active Cosmetology license in the state of the role.
• Demonstrated mastery of technical craft across color, cutting, and styling (Wella ‑ trained or equivalent preferred).
• Minimum of 5 years’ experience delivering premium education seminars, programs, or events to professional audiences.
• Ability to maintain a flexible work schedule, including evenings and weekends as required.
• Advanced presentation, facilitation, and stagecraft skills with adult learners.
• Strong oral and written communication skills, with the ability to adapt messaging for diverse audiences.
• Fluency in English (verbal and written); Spanish proficiency encouraged.
• Proficiency with Microsoft Office (Outlook, PowerPoint, Excel) and Apple devices/software.
• Proficiency leveraging AI tools (effective prompting, content generation, automation) across Microsoft platforms to enhance efficiency and productivity.
• Active, confident, and strategic use of social media platforms (e.g., Instagram, TikTok, YouTube) for professional and brand ‑ building purposes.
• Ability to travel up to 25%.

Professional Capabilities

• Ability to engage and collaborate effectively across multiple functions and levels within an organization.
• Proven ability to work independently under general direction, while developing organized work plans to manage multiple projects and deliverables simultaneously.
• Demonstrated creative thinking, sound business judgment, and adaptability in a dynamic, fast ‑ changing environment.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $75,000-$90,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please [e-mail] . This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.