Short-Form Producer

Airrack; Los Angeles (CA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Airrack is hiring a short-form producer to lead Eric's presence on TikTok and Instagram. The role focuses on fast, culturally relevant content and requires delivering videos in a single day using an iPhone and mobile editor.

You will travel with Eric, ideate on location, and post consistently across platforms. The ideal candidate thrives on volume and speed, has a strong sense of trends, and can write compelling hooks in the first three seconds.

Qualifications

• Proven experience growing TikTok/Instagram with measurable results.
• Strong understanding of social trends, formats, and audience behavior.
• Proficient with CapCut or similar mobile editing tools; ability to edit on-device.
• Willingness to travel frequently and relocate to Los Angeles.

Responsibilities

• Ideate, shoot, edit, and publish daily short-form content for TikTok and Instagram.
• Travel with the creator to shoots and events to capture content on location.
• Identify emerging trends early and adapt quickly while still relevant.
• Produce videos independently using mobile-first tools (iPhone, CapCut, etc.).
• Own the content calendar and posting cadence across platforms.
• Analyze performance data and iterate on hooks, formats, and pacing.
• Collaborate with the Airrack team to align short-form strategy with the main channel.

Skills

TikTok growth

Instagram growth

Video hooks writing

Self-directed work style

Communication & collaboration

Willingness to travel

Willingness to relocate

Tools

CapCut

Mobile editing tools

Job description

ABOUT AIRRACK

Airrack is a tight-knit team that pulls off ambitious, innovative YouTube videos that get millions of views. We're creative, gritty, and passionate about making content no one else dares to. We work hard, have a great time doing it, and we're always pushing to see how far digital storytelling can go!

THE ROLE

We're hiring a short-form producer to lead Eric's presence on TikTok and Instagram. This role is focused on fast, culturally relevant, daily-postable content — not high-production cinematic Shorts. The ideal candidate has a deep, instinctual understanding of what works on the For You Page and Reels feed, and can turn an idea into a published video the same day using nothing more than an iPhone and a mobile editor.

The right person is comfortable working independently, has a strong point of view on trends and formats, and is energized by volume and speed rather than long post-production cycles. This is a hands-on role that involves traveling with Eric to capture content on location, ideating in the moment, and posting consistently across platforms.

Key Responsibilities

• Ideate, shoot, edit, and publish daily short-form content for TikTok and Instagram
• Travel with Eric to shoots, events, and trips to capture content on location
• Identify emerging trends, sounds, and formats early, and adapt them quickly while they are still relevant
• Produce videos independently using mobile-first tools (iPhone, CapCut, or equivalents)
• Own the content calendar and posting cadence across platforms
• Analyze performance data and iterate on hooks, formats, and pacing based on what is working
• Collaborate with the broader Airrack team to align short-form strategy with the main channel

What We're Looking For

• Demonstrated experience growing a TikTok or Instagram account, page, or personality, with measurable results
• A sharp, current understanding of social media trends, formats, and audience behavior
• Strong fluency with CapCut or comparable mobile editing tools
• The ability to write strong hooks and structure a video for retention in the first three seconds
• A self-directed, high-output working style — you do not need detailed creative briefs to ship
• Excellent communication and collaboration skills
• Willingness to travel frequently and work flexible hours
• Willingness to relocate to Los Angeles

Nice to Have

• Experience producing social content for a creator, talent, brand, or public-facing personality
• Background in directing or mobile-first cinematography
• An established personal presence on TikTok or Instagram

Why Join Us?

• Be part of a groundbreaking team creating content that millions of viewers love
• Direct creative ownership over a major creator's short-form presence
• Travel, access, and a front-row seat to ambitious productions
• Competitive salary, benefits, and meaningful room for growth within the organization