Shopper Activation Manager, Drug & Mass

Mars (New); Franklin (TN); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Bonus potential

Occasional remote work

Company events

Job summary

Mars is seeking a Shopper Activation Manager to lead onsite and offsite media strategy within our Retailer Media Network, aligning activation plans with Joint Business Plans and sales targets.

The role requires 4+ years in CPG/retail media, strong analytical skills, and experience managing programs across Amazon Ads, Walmart Connect, and Kroger Precision Marketing. Occasional remote work and collaboration with Agency of Record are expected.

Qualifications

• A Bachelor's Degree and at least 4 years of experience in the CPG or retail media industry.
• Proven analytical skills with at least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions.

Responsibilities

• Own the day-to-day Retailer Marketing Team relationship, including annual Joint Business Planning.
• Own the planning and execution of retail media, shopper, and in-store programs at Key Account Retailer, in partnership w/ customer team.
• Be hands-to-keyboard for search campaign management and work with Agency of Record on display media campaigns.
• Own the day-to-day relationship with our Agency of Record Support Sales Account Teams in delivering business targets with integrated activation plans.
• Collaborate with National Media and Brand Teams to ensure full funnel integrated planning and optimization.
• Coach and teach best practices to a range of sales associates on paid search, display media, and digital coupons.
• Manage budget and purchase orders/invoices for all retail media investments and reporting.

Skills

Analytical skills

Retail media experience

Digital advertising knowledge

Education

Bachelor's degree

Tools

Amazon Ads

Walmart Connect

Kroger Precision Marketing

Job description

Job Description: The Shopper Activation Manager will lead and own onsite and offsite media strategy and execution within their respective Retailer’s Media Network to support sales objectives and financial targets. This includes managing the relationship with the Retailer’s Ads/Marketing Team and supporting respective Mars account team to define and deliver activation plans across in store, media, merch placements, search, and other retailer media capabilities. They will be the leader and single point for activation strategy and execution, working with our Agency of Record, Marketing, and National Media Managers to deliver integrated full funnel plans. The Activation Manager will report into Customer Account Team leadership to ensure activation plans align with Retailer Joint Business Plans and support delivery of sales targets. This associate will also collaborate with National and Brand Teams to ensure full funnel integrated planning and optimization occurs across purchase funnel.

There are three Manager positions across our Shopping Activation teams in Grocery, Value & Specialty, and Drug & Mass channels. We will consider your experience and our customer needs for the best fit for the role throughout this process.

Minimum Qualifications:

• A Bachelor's Degree and at least 4 years of experience in the CPG or retail media industry.
• Proven analytical skills with at least 2 years of experience interpreting sales data, campaign performance, or other relevant metrics to drive business decisions.

Preferred Qualifications:

• 3+ years of experience directly managing retail media programs (e.g., Amazon Ads, Walmart Connect, Kroger Precision Marketing).
• 2+ years of client-side experience within a CPG company's sales, marketing, or eCommerce team.
• Strong understanding of the digital media landscape, including search, display, and social media advertising.

What will be your key responsibilities?

• Own the day-to-day Retailer Marketing Team relationship, including annual Joint Business Planning.
• Own the planning and execution of retail media, shopper, and in-store programs at Key Account Retailer, in partnership w/ customer team.
• There will be a high level of responsibility: be hands-to-keyboard for search campaign management, and work with our Agency of Record on display media campaigns.
• Own the day-to-day relationship with our Agency of Record Support Sales Account Teams in delivering business targets with integrated activation plans.
• Work collaboratively alongside peers who do similar work on other customers, as well as cross-functional partners in functions like Finance and Brand Marketing.
• Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search, display media, and digital coupons.
• Work with National Media and Recruitment Team on full funnel campaign integration and campaign connection.
• Own budget and purchase order/invoice management, planning, and execution for all retail media investment, including funding changes and reporting to centralized forums.

What can you expect from Mars?

Work with over 170,000 diverse and talented Associates, all guided by The Five Principles. Join a purpose driven company, where we are striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.
• Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.

This role is based in one of our offices with regular in-office collaboration expected.

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®.

Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.

Headquartered in McLean, VA, Mars operates in more than 80 countries.

The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.