Shopify-Driven Ecommerce Experience Lead

Christianbook; Massachusetts; On-site; USD 110,000 - 160,000; Full time

Job summary

Christianbook.com is seeking a Senior Ecommerce Product Specialist to continuously improve the online shopping experience across our site. This role blends strategic thinking with hands-on execution to identify, prioritize, and measure enhancements that drive conversion and business results during our transition to Shopify.

You will collaborate with Marketing, Merchandising, UX, Analytics, and Development to implement features, optimize navigation and product pages, run A/B tests, and apply best

Qualifications

• Ecommerce merchandising principles and digital customer experience best practices.
• Conversion rate optimization (CRO) methodologies.
• A/B testing and experimentation techniques.
• Web analytics tools including GA4, heat mapping, and session recording software.
• Ecommerce KPIs and customer behavior analysis.
• Digital merchandising and online retail best practices.

Responsibilities

• Manage ecommerce enhancement initiatives from concept through implementation and measurement.
• Maintain and prioritize the ecommerce improvement roadmap.
• Document business requirements and collaborate with Development to deliver successful implementations.
• Evaluate new Shopify functionality and recommend platform enhancements.
• Continuously improve workflows and processes that support the ecommerce experience.
• Partner with Marketing, Merchandising, Creative, UX, Analytics, and Development teams to support site enhancements that improve promotional effectiveness.
• Ensure merchandising and promotional updates align with business priorities and customer experience goals.
• Support implementation of new features that enhance campaign performance and customer engagement.
• Continuously evaluate the customer journey to identify opportunities that improve usability, engagement, and conversion.
• Recommend and implement improvements to navigation, search, product pages, category pages, landing pages, cart experience, and merchandising strategies.
• Monitor customer behavior and ecommerce metrics to identify optimization opportunities.
• Plan, execute, and analyze A/B tests to validate site improvements.
• Research ecommerce trends and best practices to drive continuous improvement.
• Measure the success of enhancements and recommend future improvements based on results.

Skills

Ecommerce optimization

Data analysis

Cross-functional collaboration

Project management

Written and verbal communication

Organization and time management

A/B testing

Education

Bachelor's degree in Business, Marketing, Ecommerce, Information Systems, or related field

Tools

GA4

Heatmapping

Session recording

Google Analytics

Job description

Christianbook.com is seeking a Senior Ecommerce Product Specialist to continuously improve the online shopping experience across our site. This role blends strategic thinking with hands-on execution to identify, prioritize, and measure enhancements that drive conversion and business results during our transition to Shopify.

You will collaborate with Marketing, Merchandising, UX, Analytics, and Development to implement features, optimize navigation and product pages, run A/B tests, and apply best