SFMC Engineer

VML; United States; Remote; USD 100,000 - 720,000; Full time

Job summary

An innovative agency is seeking a versatile professional with a strong background in Salesforce Marketing Cloud development and data engineering. This role involves leveraging advanced scripting for personalized marketing, implementing API integrations, and collaborating with cross-functional teams to enhance digital marketing strategies. The ideal candidate will thrive in a dynamic environment, utilizing their technical skills to drive impactful results. Join a forward-thinking company that values creativity and innovation, where your contributions will shape the future of marketing technology.

Qualifications

• Experience in Salesforce Marketing Cloud development and CRM architecture.
• Strong analytical skills with a deep understanding of digital marketing.

Responsibilities

• Leverage AMPscript for dynamic scripting in email campaigns.
• Design and implement API integrations for seamless data flow.

Skills

Salesforce Marketing Cloud

API Integrations

SQL

Data Engineering

Agile Development

Education

Bachelor's Degree in Computer Science or related field

Tools

Jira

Confluence

MuleSoft

Job description

This range is provided by VML. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Director, Executive Recruitment, North America at VML

Location: Remote

Type of position: Freelance

Division: Technology

About VML

VML is the world’s largest creative agency. We combine brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's among others. The agency is recognized by the Forrester Wave Reports, which named WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. As the world’s most advanced creative company, VML’s global network is powered by over 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Atlanta, Detroit, Chicago, Seattle, London, São Paulo, Shanghai, Singapore, and Sydney to name just a few.

Who we’re looking for:

We are seeking a highly skilled and versatile professional with a hybrid background in Salesforce Marketing Cloud development, data engineering, and full-stack capabilities. The ideal candidate will bring a deep understanding of marketing automation, API integrations, and CRM strategy, coupled with technical fluency in scripting, data modeling, and agile development.

Key Responsibilities:

• Leverage AMPscript for advanced content personalization and dynamic scripting in SFMC email campaigns.
• Design and implement API integrations (REST/SOAP), with a focus on MuleSoft or comparable middleware platforms to enable seamless data flow between systems.
• Utilize strong SQL skills for data manipulation, segmentation, and campaign analytics within large-scale data environments.
• Integrate and manage MobileConnect for SMS campaigns, including synchronization of opt-in/opt-out data with third-party platforms.
• Collaborate with cross-functional teams to integrate SFMC with Salesforce CRM (Sales Cloud, Service Cloud, CPQ, etc.), ensuring a seamless user experience and unified customer data strategy.
• Analyze and model complex data structures, ensuring scalable and optimized database architecture that supports personalized marketing and customer engagement efforts.
• Participate in Agile development practices, contributing to sprint planning, retrospectives, and using tools like Jira and Confluence to manage project documentation and tasks.
• Stay informed of emerging Martech and CRM trends, contributing strategic insights to enhance digital marketing performance and customer experience initiatives.

Preferred Qualifications:

• Proven hands-on experience in SFMC development and CRM architecture.
• Strong analytical and problem-solving skills with a deep understanding of digital marketing ecosystems.
• Ability to translate business requirements into scalable, data-driven solutions.
• Passion for marketing innovation and a proactive approach to staying ahead of industry trends.

What you’ll do:

• Develop | Write code that is consistent and clean both in formatting style and design with current coding practices.Review code for your peers.
• Collaborate | Work with a team of developers, designers, business analysts, QA, and project management to produce high-quality projects for large brands that you know and use.
• Deliver | Ship releases to users regularly and see your work go live early and often.
• Plan | Participate in planning for the future of your project, including estimating, scoping, and helping build a feature roadmap with your team and clients.
• Mentor | Mentor developers and associate developers on your team and help them grow.
• Influence | Grow your development craft, define best practices, and build processes that can be shared across multiple teams.

Who you are:

• Builder | You love leveraging new technologies to build amazing products.
• Team player | You thrive on working collaboratively with a diverse set of team members and are an effective communicator.
• Leader | You have the skills, experience, and acumen to lead a team to success.
• Problem solver | You’re driven to keep finding solutions to interesting and challenging problems.

The ideal Candidate

• Will possess an entrepreneurial spirit, who thrives with a certain level of uncertainty and autonomy yet manages to navigate among multiple stakeholders (internally and externally) to secure structured and successful social media engagements and grow target audiences.
• Personality and approach: Collaborative, positive, result driven, energetic, self-driven, ethical, emphatic, robust, daring, executional (can do - get things done attitude).
• Strong communication, motivational and active listening skills.
• Culturally aligned with VML values, culture and guiding principles.

VML is a WPP agency. For more information, please visit our website ( www.vml.com )and follow us on our social channels: Twitter, Facebook, LinkedIn, and Instagram.

VML is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Temporary

Job function

• Job function

  Information Technology

• Industries

  Advertising Services, IT System Custom Software Development, and Software Development

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