Service Market Development Representative

Epredia; Michigan; On-site; USD 65,000 - 70,000; Full time

Job summary

Epredia, a global leader in precision cancer diagnostics, seeks a Service Market Development Representative to drive lead generation and customer conversion for service contracts, billable service, and spare parts. This role mainly uses telephone, email, and online tools to grow the Americas Service Organization's revenue and market penetration.

Based remotely in the US (EST/CST preferred), you will work with cross-functional service teams to meet revenue targets and maintain strong customer

Qualifications

• Bachelor's degree in Business, Life Sciences, Healthcare, Marketing, or related field preferred; equivalent combination of education and experience considered.
• 5+ years of sales, business development, account management, customer success, or service sales experience.
• Experience in healthcare, medical device, diagnostics, laboratory, instrumentation, or service-related industries preferred.
• Experience utilizing CRM systems such as Salesforce or similar platforms.
• Must be able to work EST hours.
• Willingness to travel up to 10%.

Responsibilities

• Manage targeted customer calls, quote inquiries, product inquiries, documentation requirements to grow the Service portfolio.
• Proactively and reactively pursue service revenue including billable service, lost contracts, and warranty conversions.
• Independently decide on contract and/or billable service offerings based on customer needs and coordinate with Field Service Engineers, Field Applications Specialists, and Field Service Managers.
• Research and negotiate within market to secure service revenue (competitor quotes, regional penetration for contracts).
• Maintain a pipeline of opportunities to meet or exceed revenue growth objectives.
• Perform sales calls and vendor relations with customers in the assigned territory; some face-to-face meetings may be required.
• Develop and maintain effective relationships with key decision makers such as purchasing and end users in the territory.
• Research competitor and industry activity and introduce new products/services.
• Help support quoting, tenders, and legal documentation for securing Service Business.
• Maintain accurate reporting and records for territory management.
• Communicate customer issues to supervisor and take on tasks as assigned.
• Leverage sales and field service teams for information, lead generation, and market intel.

Skills

Sales experience

CRM proficiency

Communication

Lead generation

Pipeline management

Education

Bachelor's degree in Business/related field

Tools

Salesforce

MS Office

Job description

Make a Meaningful Impact Ready to join a team where your work makes a daily difference in healthcare? Epredia is a global leader in precision cancer diagnostics solutions. In fact, every second, our products are used 48 times in labs and medical facilities around the world. We are a proud member of PHC Group, a global collection of companies committed to delivering precision technology for the future of healthcare, from specialized medical equipment to health IT systems to research tools.

Job Title

Service Market Development Representative

Who you are

You have energy and drive in abundance, a passion for serving our customers and possess a growth mindset and love of continuous learning, with an appreciation for diverse perspectives and helping others win.

Position Overview

The Market Development Representative is responsible for lead generation and customer conversion for the Epredia Service Business. The representative will contact customers primarily by telephone; but also use email, internet, and other technology to drive conversion for three revenue streams that consists of Service Contracts, Billable Service, and Spare Parts. The SMDR maintains effective customer relations, develops opportunities for growth and increases market penetration while achieving sales and profit targets. This role offers the opportunity to spend time with business leaders through all functions in order to gain a full understanding of the business and to drive Service revenue for the Americas Service Organization.

Location

Remote. Candidate must be located in the US; preference for a candidate based in EST or CST.

What you will do

• Manage targeted customer calls, quote inquires, product inquiries, documentation requirements to further the growth of the entire Service portfolio.
• Proactively and reactively pursue service revenue; to include billable service, lost contracts, and warranty conversions.
• Independently make decisions on contract and/or billable service offerings to customer based on their needs, but also utilize available resources to meet customer needs and work effectively in a coordinated effort with cross‑functional service members composed of Field Service Engineers, Field Applications Specialists, and Field Service Managers.
• Research and negotiate within market to secure service revenue. For example, this could be in the avenues of obtaining competitor quotes, reviewing cities within the region to penetrate the area with new contracts to keep our service engineers within the area.
• Maintain a pipeline of opportunities to meet or exceed revenue growth objectives
• Perform sales calls and vendor relations with all customers and potential customers in the assigned territory primarily by phone, but face‑to‑face customer meetings may be required.
• Develop and maintain effective customer relations with key decision makers such as purchasing and end users within assigned territory.
• Research competitor and industry activity and keep informed of new products/services and other general information of interest to customers incorporating this data in the business plan; introduce new products and services.
• Help support quoting, tenders, and all required legal documentation for securing Service Business.
• Maintain accurate reporting, records, and files necessary for proper management of territory.
• Communicate with supervisor any customer issues or potential problems; perform other tasks assigned by manager.
• Leveraging the sales and field service teams for information, lead generation, and market intel.

Qualifications & Skills

• Bachelor's degree in Business, Life Sciences, Healthcare, Marketing, or related field preferred; equivalent combination of education and experience considered.
• 5+ years of sales, business development, account management, customer success, or service sales experience.
• Experience in healthcare, medical device, diagnostics, laboratory, instrumentation, or service‑related industries preferred.
• Experience utilizing CRM systems such as Salesforce or similar customer relationship management platforms.
• Demonstrated ability to manage sales pipelines, opportunities, and revenue targets.
• Computer proficiency in MS Office and CRM (Salesforce) proficiency preferred.
• Must be able to work EST hours.
• Must be willing to travel to customer locations as needed (up to 10%).

Salary & Compensation

The hiring range for this position is: $65,000 - $70,000 plus individuals may be eligible for an annual discretionary bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.

Benefits

• Epredia offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more.

Building an Inclusive Culture

We are a company that brings the best people together and leverages their varying backgrounds, ideas, and points of view to invent on behalf of all customers.

We are committed to equal employment opportunity for all individuals, without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information, or any other protected classes which may exist under applicable federal, state, or local law.

At Epredia, we improve lives by enabling better cancer diagnostics. We are a team of talented individuals with diverse backgrounds and expertise, working together to develop precision diagnostic solutions for our customers. We are a fast growing global company that drives innovation in diagnostics to create better outcomes for patients. Joining Epredia is much more than a job- it is an opportunity to be part of something with a purpose. Find out how you can improve lives while advancing your career.