SEO Strategist, Senior Living (Remote, Miami)

Blacksmith Agency LLC; Ohio; Remote; USD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring an SEO Strategist for Senior Living. You own search strategy for a book of senior living clients, defining technical roadmaps, content priorities and the ranking narrative.

You will lead technical SEO, on-page optimization, content priorities with writers and AI, and reporting in GA4 and Search Console, while coordinating with clients on live calls.

Qualifications

• 3+ years hands-on in SEO with audits and fixes performed personally.
• Fluent in English with US client communications on live calls.
• Experience across multiple clients in an agency setting.
• Proficiency with GA4, Screaming Frog and Ahrefs or Semrush.
• SEO for multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and architecture.
• Lead keyword strategy, on-page optimization and content priorities with writers/AI.
• Improve visibility in AI search tools and traditional results.
• Manage local and multi-location SEO as needed.
• Report in GA4 and Search Console; define quarterly roadmaps for clients.

Skills

SEO

GA4

Screaming Frog

Ahrefs / Semrush

Agency experience

English communication

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi-location businesses is a strong plus.