SEO Strategist, Senior Living (Remote, Houston)

Blacksmith Agency LLC; Houston (TX); Remote; USD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency in the U.S., seeks an SEO Strategist, Senior Living, to own search for a book of senior living clients and guide the technical roadmap, content priorities and ranking stories. You will be the strategic voice at the table, making the calls on campaigns and architectures.

You will lead technical SEO, keyword strategy, and content priorities with writers and AI. You will ensure clients appear in AI search and traditional results, manage links and local

Qualifications

• 3+ years hands-on in SEO: audits, fixes and implementations.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, plus traditional results.
• Links, local search and multi-location SEO where needed.
• Reporting in GA4 and Search Console, and quarterly client roadmaps.

Skills

SEO expertise

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

English (US) communication

Tools

Screaming Frog

Ahrefs

Semrush

Google Analytics 4

Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI‑first digital agency. As SEO Strategist, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on‑page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi‑location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.