SEO Strategist

Hearst; Town of Amherst (NY); On-site; USD 39,000 - 44,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Retirement plan with matching

Paid Time Off

Paid Parental Leave

Monthly Child & Dependent Care Reim.

Mental wellness benefits

Inclusive health services

Fertility & Menopause support

Pet wellness reimbursement

Job summary

LocalEdge, a Hearst Media Services Company, is seeking an SEO Strategist to join our Search Engine Optimization team. You will implement emerging SEO trends and tactics, contribute to content creation, and work both independently and with colleagues to grow rankings across client campaigns.

The role emphasizes technical audits, on-page optimization, and performance review, with opportunities for client interaction and collaboration with a senior SEO team.

Qualifications

• SEO experience is preferred but not required.
• Strong written and verbal communication skills.
• Ability to juggle multiple projects and meet deadlines.

Responsibilities

• Performs technical SEO audits of client sites.
• Identifies and implements on-page SEO improvements.
• Creates and edits content for diverse industries.
• Supports team development and knowledge sharing.
• Reviews campaign performance and adjusts strategies accordingly.
• Performs related duties as assigned.

Skills

Technical SEO

On-page optimization

Content creation

Analytics & reporting

Communication skills

Tools

Google Analytics

Google Search Console

WordPress CMS

Job description

LocalEdge, a Hearst Media Services Company, is a Division of Hearst Communications, Inc.

As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today’s consumers.

We are looking for an SEO Strategist to join our team! The SEO Strategist will work with our existing Search Engine Optimization team to provide strategic SEO services for our clients. The role will be responsible for implementing emerging SEO trends and tactics. This role may involve some client interaction with a heavy focus on content creation. This position requires the ability to work both independently and collaboratively. Success metrics will be based on growth in overall ranking of specific keyword phrases, as well as quality and quantity of work.

ESSENTIAL FUNCTIONS:

• Performs technical SEO Audits of client websites.
• Identifies, recommends, and implements on-page website SEO optimization.
• Regularly creates and edits website content for a wide range of industries.
• Contributes to the development of the team and other team members.
• Routinely reviews campaign performance and adjusts strategies as needed.
• Performs other related duties as assigned.

EDUCATION/EXPERIENCE:

Experience with Search Engine Optimization is preferred, but not required. Candidate must have strong verbal and written communication skills.

KNOWLEDGE/SKILLS:

The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers. Candidate must have solid time management and written/oral communication skills. Computer skills are required for this position. Knowledge and experience in SEO is preferred but not required. Organizational skills and ability to manage multiple simultaneous projects and resources are required.

Our Benefits:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
• And more, click here for additional benefits and details.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $38,500. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

About Hearst Newspapers:

With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. At HNP, we are investing in new and innovative ways to tell stories–growing newsrooms, diversifying tools, evolving platforms–to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

_ Be a part of something bigger–Your Headline Awaits _

Compensation

The base salary range below is the Company’s good-faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non-discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.

Base Salary Range:

$38,500—$38,500 USD