SEO Strategist

Motion Recruitment; Irving (TX); On-site; USD 75,000 - 120,000; Full time

Job summary

Motion Recruitment is seeking an on-site SEO/AEO Strategist in Irving, TX to bridge technical SEO with strategic execution. You will audit crawlability, implement schema, and contribute to HTML and CMS changes while collaborating with Product, UX, Engineering, and Technology to improve organic visibility across 7-Eleven sites.

The role emphasizes hands-on changes, measurement-driven optimization, and a focus on AI-driven search surfaces, with a strong emphasis on aligning search goals with

Qualifications

• 5+ years of relevant experience in SEO, technical SEO, AEO, search experience, or a related discipline.
• Demonstrated ability to audit and resolve technical SEO issues involving crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture.
• Hands-on experience implementing or contributing to web changes in HTML, metadata, templates, a CMS, or structured data.
• Experience implementing and validating schema/structured data for search engines and answer engines.

Responsibilities

• Technical SEO: Audit and improve crawlability, indexation, sitemaps, redirects, canonicalization, site architecture, internal linking, metadata, and other barriers.
• Hands-on implementation: Make or contribute to changes in HTML, page templates, metadata, CMS configurations, and structured data.
• Structured data and schema: Implement and validate structured data to help search engines and answer engines understand pages.
• SEO and AEO strategy: Define and execute search strategies across 7-Eleven.com and 7NOW.com, including content discoverability.
• AI-search optimization: Assess content in AI-generated answers and identify gaps for site improvements.
• Intent & journey mapping: Analyze user intent and connect search needs to content and experiences.
• Product backlog & prioritization: Translate insights into clear requirements and acceptance criteria with Product/UX.
• Engineering delivery: Collaborate to ship changes and validate implementation quality.
• Measurement & optimization: Use data to prioritize fixes and communicate results clearly.
• Content & information architecture: Guide keyword research and content optimization with content teams.
• Standards & enablement: Develop practical guidelines for scalable search-friendly experiences.

Skills

Technical SEO

AEO

Schema/Structured Data

CMS & HTML changes

Analytics & SEO tools

Education

Bachelor's degree

Tools

Google Search Console

Screaming Frog

GA/Analytics

CMS platforms

Job description

Our client, a major convenience store chain, is looking for a SEO/AEO Strategist to join their team (fully on-site) in Irving, Texas. Only local applicants will be considered.

This role combines search strategy with technical diagnosis and direct implementation. The strategist will make or directly contribute to web and CMS changes—not only produce audits, recommendations, or tickets—and will work with Product, UX, Engineering, and Technology to prioritize, ship, and validate improvements.

The role connects customer intent and business goals to measurable improvements in crawlability, indexation, site structure, content discoverability, and organic and AI-driven visibility.

Responsibilities

• Technical SEO: Audit and improve crawlability, indexation, sitemaps, redirects, canonicalization, site architecture, internal linking, metadata, and other technical barriers to search visibility.
• Hands‑on implementation: Make or directly contribute to changes in HTML, page templates, metadata, CMS configurations, and structured data. Validate changes in the appropriate environments and after release.
• Structured data and schema: Implement and validate structured data that helps search engines and answer engines understand pages, products, services, and entities.
• SEO and AEO strategy: Define and execute search strategies across 7-Eleven.com and 7NOW.com, including content discoverability in traditional search and AI-generated answers.
• AI‑search optimization: Assess how content appears in AI‑generated answers and other answer surfaces; identify technical or content gaps and turn findings into concrete site improvements.
• Intent and journey mapping: Analyze user intent and search behavior and connect search needs to relevant content and experiences across the customer journey.
• Product backlog and prioritization: Translate audits, search insights, and opportunities into clear requirements, prioritized backlog items, and acceptance criteria with Product and UX partners.
• Engineering delivery: Partner with Product, UX, Engineering, and Technology to navigate site ownership, work through normal engineering review and release processes, get changes shipped, and confirm implementation quality.
• Measurement and optimization: Use search, analytics, crawling, and AI-visibility data to prioritize fixes and evaluate whether shipped changes improved discoverability. Communicate results and limitations clearly; do not assume or promise a fixed SEO/AEO return.
• Content and information architecture: Guide keyword, topic, and entity research; advise on taxonomy, page structure, internal linking, and content optimization in partnership with content teams.
• Standards and enablement: Develop practical guidelines and repeatable practices that help teams maintain search‑friendly experiences at scale.

Required Skills

• 5+ years of relevant experience in SEO, technical SEO, AEO, search experience, or a related discipline.
• Demonstrated ability to audit and resolve technical SEO issues involving crawlability, indexation, sitemaps, redirects, canonicalization, and site architecture.
• Hands‑on experience implementing or directly contributing to web changes in HTML, metadata, templates, a CMS, or structured data. A recommendations‑only or ticket‑only approach is not sufficient for this role.
• Experience implementing and validating schema/structured data for search engines and answer engines.
• Practical understanding of how search engines and AI/answer platforms discover, interpret, and surface content; ability to turn findings into site changes.
• Ability to work in a site codebase or CMS and collaborate through engineering review, release, and post‑deployment validation processes.
• Experience partnering with Product, UX, Engineering, and Technology to prioritize work, resolve ownership or dependency questions, and deliver changes.
• Strong analytical skills; ability to use search and site-performance data to prioritize work and assess outcomes.
• Strong written, verbal, and consultative communication skills, including the ability to explain technical findings and influence roadmap decisions.
• Experience managing multiple initiatives and working effectively in an agile product environment.
• Portfolio or documented case studies showing technical SEO/AEO work, implementation contributions, and outcomes.

Desired Skills

• A bachelor’s degree in Marketing, Information Science, Communications, or a related field is preferred. Equivalent relevant experience may be considered in place of a degree.
• Experience optimizing content for generative AI, answer engines, and conversational search experiences.
• Experience with programmatic SEO, enterprise CMS‑driven optimization, and content at scale.
• Experience supporting e‑commerce or transaction‑driven digital experiences.
• Familiarity with marketing platforms, campaign engines, personalization systems, and enterprise search/SEO tools.
• Experience with competitive analysis, keyword and topic research, content gaps, and search trend forecasting.
• Experience integrating search requirements into UX practices or design systems.