SEO specialist in crypto

Solflare; United States; À distance; USD 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Индивидуальный образовательный бюджет

Командные тим-билдинги

Частная медицинская страховка

Résumé du poste

Solflare, один из быстрорастущих крипто-кошельков, ищет SEO-специалиста с 5+ годами опыта для роста органического трафика на глобальных рынках. Вы будете вести техническое SEO, контент-SEO и работу над линкбилдингом, сотрудничая с маркетингом, продуктом и инженерией.

Задачи включают разработку дорожной карты SEO, измерение влияния инициатив и адаптацию тактик под новые платформы и AI-авторы. Условия: удалённая или офисная работа, гибкий график и образовательные бюджеты.

Qualifications

• Опыт 5+ лет в SEO с измеримым ростом органического трафика.
• Опыт владения стратегией SEO от выявления возможностей до реализации.
• Сильное знание технического SEO: обход crawler, архитектура сайта, внутренние ссылки.
• Опыт on-page SEO, контент-оптимизация, off-page SEO и линк-билдинг.
• Умение работать с Ahrefs, Google Search Console и аналогичными инструментами.
• Знакомство с AI-Search оптимизацией и интерес к эволюции поведения пользователей.

Responsabilités

• Ведение и развитие SEO-стратегии и дорожной карты.
• Увеличение органического трафика и видимости Solflare по глобальным рынкам.
• Руководение техническими инициативами по сканированию, индексации и архитектуре.
• Сотрудничество с командами маркетинга, продукта и инженерии.

Connaissances

SEO strategy

Technical SEO

On-page optimization

Link building

Analytics

Outils

Ahrefs

Google Search Console

Description du poste

Описание:

Solflare is one of the fastest-growing crypto wallets in the world. With around 4 million monthly active users and over $20 billion in digital assets secured through our platform, we’re building a powerful gateway to Web3. Founded in 2021, Solflare now has a team of nearly 150 people, with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe.

Задачи:

• Own and evolve our SEO strategy - Build on our existing foundation, identify growth opportunities, and translate them into a clear, actionable roadmap.
• Drive organic search performance - Improve rankings, qualified organic traffic, and visibility for Solflare and its products across global markets.
• Lead technical SEO initiatives - Identify and prioritize opportunities related to crawling, indexing, site architecture, internal linking, and performance across a large-scale website.
• Optimize for traditional and AI-powered search - Develop approaches to improve Solflare's visibility in Google, AI Overviews, ChatGPT, Perplexity, and other emerging discovery platforms.
• Shape our content SEO strategy - Work with content creators and other stakeholders to ensure landing pages, product pages, and editorial content are built around search intent and measurable organic growth opportunities.
• Strengthen off-page SEO - Identify and execute opportunities to improve domain authority, backlink quality, and competitive positioning.
• Improve product discoverability - Support organic visibility for Solflare's browser extension and other relevant product discovery channels.
• Measure what matters - Monitor performance, turn data into actionable insights, and continuously refine priorities based on impact.
• Collaborate across teams - Partner with Marketing, Product, and Engineering to turn SEO opportunities into implemented improvements.

Требования:

• 5+ years of hands-on SEO experience, with a track record of delivering measurable organic growth in competitive markets.
• Experience owning or significantly contributing to SEO strategy, from identifying opportunities to executing and measuring results.
• Strong understanding of technical SEO, including crawling, indexing, site architecture, internal linking, and large-scale website optimization.
• Solid experience with on-page SEO, content optimization, off-page SEO, and link-building strategies.
• Proficiency with tools such as Ahrefs, Google Search Console, and other SEO analytics and auditing platforms.
• Familiarity with AI search optimization (AEO) and an interest in how search behavior and discovery are evolving.
• A data-driven approach, with the ability to prioritize initiatives based on potential business impact.
• Ability to work independently, challenge assumptions, and collaborate effectively.
• Strong communication skills and professional proficiency in English.
• Problem-solvers: You see roadblocks as opportunities and don't wait around for someone else to fix things.
• Self-starters: You take initiative, follow through, and deliver with pride, no excuses, no shortcuts.
• Team players: You thrive in a "we, not me" culture, lifting others up while sharing the load.
• Adaptable minds: You embrace change, question how things are done, and constantly look for better ways.
• Ownership mindset: You own your work end-to-end, communicate openly, and learn from every challenge.

Будет плюсом:

• Experience in crypto, Web3, fintech, or another highly competitive digital industry.
• Experience optimizing websites with a large number of dynamically generated pages.
• Experience with international or multilingual SEO.
• Knowledge of app store optimization (ASO) or Chrome Web Store discoverability

Условия:

Make an impact: Your work will directly shape how people interact with and understand crypto wallets, empowering users around the globe.

Work with the best: Collaborate with a talented, driven team across design, engineering, and product to build innovative, user-first experiences.

Flexibility: Remote or office - up to you.

Enjoy a flexible work environment based on trust that supports your well-being and fosters creativity, as well as flexible work time - work when you are most productive, with no micromanagement.

Perks & benefits: individual education budget, cool team buildings, private health insurance, to name a few

Learn about crypto: No crypto experience? No problem! You'll be part of a team that will teach you the ropes and help you grow into an expert.