SEO Specialist - AI Legal Tech Startup

Zinda Law Group, PLLC; Oregon; Hybrid; USD 60,000 - 90,000; Full time

Job summary

Zlayt AI in the United States is seeking an SEO Specialist to grow our organic traffic, leads, and demo requests. You will own our SEO plan from start to finish, covering technical SEO, content strategy, and link building, and you will work with Product, Sales, and Design.

You will develop an SEO roadmap, conduct keyword research in legal tech and AI topics, fix site issues, write content briefs, optimize pages, build backlinks, and monitor results monthly.

Qualifications

• 3+ years hands-on SEO experience, preferably in a B2B SaaS company.
• Strong knowledge of technical, on-page, and content SEO.
• Experience with Google Search Console, GA4, and GTM.
• Experience with SEO tools such as Ahrefs, Semrush, or Screaming Frog.
• Proof of past results, such as growth in organic traffic or leads.
• Clear written communication and ability to work remotely in a distributed team.

Responsibilities

• Make and keep an SEO plan that supports our revenue goals.
• Do keyword research for legal technology, practice management, and AI topics.
• Find and fix technical SEO problems (speed, crawl errors, indexation, schema, Core Web Vitals).
• Write content briefs and review articles, landing pages, and comparisons before go-live.
• Optimize existing pages to improve rankings and conversions.
• Build backlinks with ethical outreach, partnerships, and digital PR.
• Optimize for AI search results and answer engines (AI Overviews, chat-based search).
• Track keyword rankings, traffic, leads, and conversions; report monthly.
• Study competitors and identify gaps in content and search results.
• Work with developers to implement SEO changes on the site.

Skills

SEO planning

Keyword research

Technical SEO

On-page SEO

Content SEO

Link building

Analytics

Tools

Google Search Console

Google Analytics 4

Google Tag Manager

Ahrefs

Semrush

Screaming Frog

Job description

Zlayt AI is a litigation automation platform built exclusively for personal injury law. From demand letters and deposition summaries to discovery responses and case analysis, Zlayt equips law firms with intelligent tools that draft faster, think strategically, and deliver results without friction, setup, or compromise. We're an early-stage, product-led company building the category-defining go-to-market motion for legal AI in a large, underserved niche. This is a rare opportunity to build the commercial engine - strategy, sales, marketing, and customer success - from the ground up, working directly with the founding team.

Role Summary

We need an SEO Specialist to grow our organic traffic, leads, and demo requests. You will own our SEO plan from start to finish. This includes technical SEO, content strategy, and link building. You will work with Product, Sales, and Design.

What You Will Do

• Make and keep an SEO plan that supports our revenue goals.
• Do keyword research for legal technology, practice management, and AI topics.
• Find and fix technical SEO problems. Examples: site speed, crawl errors, indexation, schema markup, and Core Web Vitals.
• Write content briefs. Review articles, landing pages, and comparison pages before they go live.
• Optimize existing pages to improve rankings and conversions.
• Build backlinks with ethical outreach, partnerships, and digital PR.
• Optimize for AI search results and answer engines, such as AI Overviews and chat-based search.
• Track keyword rankings, traffic, leads, and conversions. Report results each month.
• Study competitors. Find gaps in content and search results.
• Work with developers to put SEO changes into the site.

What You Bring

• 3 or more years of hands-on SEO experience, preferably at a B2B SaaS company.
• Strong knowledge of technical SEO, on-page SEO, and content SEO.
• Experience with Google Search Console, Google Analytics 4, and Google Tag Manager.
• Experience with an SEO tool such as Ahrefs, Semrush, or Screaming Frog.
• Proof of past results, such as growth in organic traffic or leads.
• Clear written communication. You can write simple, accurate briefs and reports.
• Ability to work alone and meet deadlines in a remote team.

Nice to Haves

• Experience in legal tech, legal marketing, or other regulated fields.
• Knowledge of basic HTML, CSS, and JavaScript SEO issues.
• Experience with a CMS such as WordPress or Webflow.
• Experience with CRM and attribution tools, such as HubSpot.
• Experience with local SEO or programmatic SEO.

Our Core Principles

• Excellence Always
• Only the Best
• Failure Is Not an Option
• We Outwork Our Opponents
• We All Take Out the Trash
• Run the Firm Like a Business

Our Philosophy

We firmly uphold the value of every individual within our team, ensuring they have the chance to build a rewarding career both financially and personally. Our firm's structure is designed to offer exceptional prospects for growth and advancement. At Zlayt AI, every team member leaves at the end of the day with the satisfaction of knowing they have diligently served our clients and positively impacted the lives of others. Join us and experience a remarkable work environment at our organization!

Zlayt AI is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.

By submitting this application, I understand Zlayt AI may use review publicly available information about me in order to assess my suitability for employment.