SEO Specialist

Cascade West Group; New York (NY); On-site; USD 42,000 - 57,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Professional development opportunities

Job summary

Cascade West Group in New York, NY seeks an SEO Specialist to optimize client websites, boost rankings, and grow organic traffic across diverse projects. You will conduct keyword research, implement on-page optimization, build high‑quality backlinks, and monitor performance with Google Analytics and SEMrush.

The team values data‑driven decisions and collaboration; a bachelor’s in Marketing or Communications and 2–4 years’ SEO experience are required.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years of SEO experience or similar role.
• Proven track record of improving search rankings and driving organic traffic.

Responsibilities

• Conduct keyword research to identify opportunities for SEO.
• Optimize website content, including meta tags, headings, and URLs.
• Build backlinks to improve domain authority and rankings.
• Monitor website performance and make data-driven decisions to improve SEO strategies.
• Stay up-to-date with latest SEO trends and algorithm updates.
• Create and implement SEO strategies to meet client goals.

Skills

Keyword research

On-page optimization

Backlink building

Analytics understanding

Communication skills

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

SEMrush

Job description

Cascade West Group, a digital marketing agency, seeks an SEO Specialist in New York, NY. This full-time role offers a salary range of $42,000 to $56,912 and involves working on diverse projects.

The SEO Specialist will optimize clients' websites to enhance search engine rankings and increase organic traffic. This involves conducting thorough keyword research to identify the most relevant and high-traffic keywords for the client's industry. The specialist will then implement on-page optimization techniques, such as optimizing meta tags, headers, and content, to improve the website's relevance and readability for search engines. Additionally, the SEO Specialist will focus on off-page optimization, including building high-quality backlinks from reputable sources and engaging in social media marketing to increase the website's online presence. Finally, the specialist will continuously monitor the website's performance using various tracking tools, analyze the data to identify areas for improvement, and make data-driven decisions to enhance the website's search engine rankings and organic traffic.

The SEO Specialist will collaborate with a team of digital marketers in a dynamic workplace in New York, NY. The team is known for its innovative and data-driven approach to marketing.

The salary range for this role is between $42,000 and $56,912 per year, with the exact amount determined by the candidate's level of experience. In addition to the base salary, employees are eligible for a comprehensive benefits package that includes health insurance, retirement plans, and various opportunities for professional development. These benefits are designed to support the overall well-being and career growth of the employees.

The ideal candidate will have a bachelor's degree in marketing, communications, or a related field. Experience with SEO tools like Google Analytics and SEMrush is required. Strong analytical skills and a passion for digital marketing are essential.

What You Will Do:

• Conduct keyword research to identify opportunities for search engine optimization
• Optimize website content, including meta tags, headings, and URLs
• Build backlinks to improve domain authority and search rankings
• Monitor website performance and make data-driven decisions to improve SEO strategies
• Stay up-to-date with the latest SEO trends and algorithm updates
• Create and implement SEO strategies to meet client goals

What You Bring:

• Bachelor's degree in Marketing, Communications, or a related field
• 2-4 years of experience in SEO or a similar role
• Proven track record of improving search engine rankings and driving organic traffic
• Strong understanding of SEO best practices and tools
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team