SEO / SEM Specialist

Evlo AI; Los Angeles (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Evlo AI is seeking a results-driven SEO/SEM Lead to own organic and paid search strategy across B2B and B2C tech portfolios. You will partner with content, product, and growth engineering to execute technical SEO audits, optimize site architecture, and run high-ROI SEM campaigns.

You will define keyword strategies with the content team, conduct backlink analysis and digital PR, and manage analytics using GA4, Search Console, Ahrefs, and SEMrush to report on traffic, rankings, and CAC.

Qualifications

• 3–6 years of hands-on SEO and SEM experience in tech or agency.
• Proficiency with Ahrefs, SEMrush, Screaming Frog and GA4.
• Experience managing paid search budgets with ROAS and CPA.
• Strong analytical ability to translate data into actionable optimization.
• Bachelor's degree in Marketing, Data Analytics, Economics, or related field.
• Bonus: Python for marketing automation or international search expansion.

Responsibilities

• Execute technical SEO audits and oversee site architecture, schema markup, core web vitals, and indexation.
• Manage and scale paid search campaigns across Google Ads and Bing, optimizing bidding strategies, keyword targeting, and ad copy.
• Collaborate with content teams to define keyword strategies, topic clusters, and on-page optimization guidelines.
• Conduct backlink analysis and execute digital PR and outreach strategies to build domain authority.
• Own search analytics and attribution models, using GA4, Search Console, Ahrefs, and SEMrush to report on traffic, rankings, and CAC.
• Run rigorous A/B tests on landing pages, meta tags, and conversion funnels to improve organic and paid conversion rates.

Skills

SEO/SEM experience

Analytical mindset

Keyword strategy

Technical SEO audits

A/B testing

Education

Bachelor's degree in Marketing, Data Analytics, Economics, or related field

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Google Tag Manager

Looker Studio

Job description

About The Role

The role owns organic and paid search strategy end-to-end, scaling visibility, traffic, and high-intent acquisition across B2B and B2C tech portfolios.

About The Role

The role owns organic and paid search strategy end-to-end, scaling visibility, traffic, and high-intent acquisition across B2B and B2C tech portfolios.

The position partners closely with content, product, and growth engineering to execute technical SEO audits, optimize site architecture, and manage high-ROI SEM campaigns.

Key Responsibilities

• Execute comprehensive technical SEO audits and oversee site architecture, schema markup, core web vitals, and indexation
• Manage and scale paid search campaigns across Google Ads and Bing, optimizing bidding strategies, keyword targeting, and ad copy
• Collaborate with content teams to define keyword strategies, topic clusters, and on-page optimization guidelines
• Conduct thorough backlink analysis and execute digital PR and outreach strategies to build domain authority
• Own search analytics and attribution models, utilizing GA4, Search Console, Ahrefs, and SEMrush to report on traffic, rankings, and CAC
• Run rigorous A/B tests on landing pages, meta tags, and conversion funnels to drive continuous improvement in organic and paid conversion rates

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience in a fast-paced tech or agency environment with a proven track record of traffic and revenue growth
• Deep technical proficiency with modern SEO tools (Ahrefs, SEMrush, Screaming Frog) and analytics platforms (GA4, Google Tag Manager, Looker Studio)
• Extensive experience managing significant paid search budgets with a strong grasp of ROAS, CPA, and attribution modeling
• Strong analytical mindset with the ability to translate large datasets into actionable optimization strategies
• Bachelor's degree in Marketing, Data Analytics, Economics, or a related field
• Bonus: Experience with programmatic SEO, Python for marketing automation, or international search expansion