SEO Manager, Urgent Care (Remote, Washington)

Blacksmith Agency; Washington; Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Manager to own search for urgent care clients, overseeing technical roadmaps, content priorities, and ranking outcomes. You will guide strategy and call the shots as the strategic voice for the accounts.

You will manage technical SEO, keyword strategy, AI-search presence, local/multi-location SEO, and GA4/Search Console reporting, coordinating with writers and AI to deliver results across a portfolio of urgent care sites.

Qualifications

• 3+ years hands-on in SEO with audits and fixes
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls
• SEO for multi-location or urgent care-like businesses is a strong plus

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema, and site architecture
• Keyword strategy, on-page optimization and content priorities with writers/AI
• Getting clients found in AI search tools (Google AI Overviews, ChatGPT, Perplexity)
• Links, local search and multi-location SEO
• Reporting in GA4 and Search Console, quarterly client roadmaps

Skills

SEO experience

Client communication

English fluency

Tools

GA4

Search Console

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.