SEO Manager, Urgent Care (Remote, Boston)

Blacksmith Agency LLC; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks an SEO Manager for urgent care clients. You will own search strategy, technical roadmaps, and the ranking story when clients ask what moved. You are the strategic voice at the table and make the calls.

You will lead technical SEO, keyword strategy, on-page optimization, and content priorities with writers and AI, plus local and multi-location SEO. Strong English with US clients required.

Qualifications

• 3+ years hands-on in SEO; you have run audits and fixes yourself.
• Clear spoken English with US clients on live calls.
• Agency experience across multiple clients.

Responsibilities

• Own SEO for urgent care clients, including technical roadmap and content priorities.
• Lead on-page optimization, keyword strategy and content briefs with writers and AI.
• Manage local search and multi-location SEO as needed; report in GA4 and Search Console.

Skills

3+ years SEO

English communication

Tools

GA4

Screaming Frog

Ahrefs or Semrush

Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Urgent Care you own search for a book of urgent care clients (urgent care groups running many sites): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for urgent care or similar multi-location businesses is a strong plus.