SEO Manager

Postman; San Francisco (CA); On-site; USD 161,500 - 180,000; Full time

Benefits offered by this job

Full medical coverage

Flexible PTO

Wellness reimbursement

Monthly lunch stipend

Wellness programs

Team-building events

Donation-matching program

Job summary

A leading SaaS company in San Francisco is looking for an SEO Manager to drive pipeline growth and revenue through organic search and answer engine optimization. This position requires 6-10+ years in SEO, focusing on strategy development, technical SEO, and collaboration with marketing teams. Responsibilities include executing SEO strategies, ensuring organic content connects to revenue goals, and reporting on performance metrics. The role offers a salary range of $161,500 – $180,000 plus benefits including full medical coverage and flexible PTO.

Qualifications

• Proven track record of connecting organic search to pipeline and revenue.
• Experience with PLG and SLG go-to-market models.
• Strong background in technical SEO.

Responsibilities

• Develop and execute SEO and AEO strategies aligned with revenue goals.
• Collaborate with marketing teams for multi-channel programs.
• Own technical SEO execution across web properties.

Skills

SEO Strategy Development

AI-driven Search Optimization

Content Marketing

Technical SEO

Data Analysis

Education

6-10+ years in SEO or content marketing

Job description

The Opportunity

Postman is looking for an SEO Manager to drive pipeline growth and revenue impact through organic search and answer engine optimization. This role sits within Revenue Marketing and is focused on turning search intent into business outcomes — connecting organic discovery to both product‑led and sales‑led growth motions.

What You’ll Do

SEO/AEO Strategy & Revenue‑Focused Execution

• Develop and execute an SEO and Answer Engine Optimization (AEO) strategy aligned to PLG and SLG revenue goals.
• Prioritize keyword and topic coverage based on buyer intent, pipeline potential, and product activation signals — not just search volume.
• Ensure organic search strategy is tightly connected to global GTM priorities and campaign themes.
• Stay ahead of the evolving search landscape, including AI‑generated answers, LLM‑based discovery, and zero‑click search behavior.

Integrated Campaign & Content Orchestration

• Collaborate with content, product marketing, and demand generation teams to execute multi‑channel programs that amplify organic reach, including:
• SEO‑driven content and landing pages
• Technical documentation and developer‑focused search assets
• AEO‑optimized content structured for AI answer surfaces
• Always‑on content programs tied to product and campaign priorities
• Ensure organic content supports the full funnel — from first discovery to deal acceleration.

PLG & SLG Pipeline Contribution

• Own the connection between organic traffic and revenue outcomes:
• Map high‑intent search journeys to product signup and activation flows
• Identify and close gaps between organic acquisition and enterprise pipeline contribution
• Surface organic engagement signals to sales and SDR teams for account prioritization
• Act as a strategic partner to both growth and sales — not just a traffic driver.

Technical SEO & Site Health

• Own technical SEO execution across Postman’s web properties, including:
• Site architecture, crawlability, and indexation
• Core Web Vitals and page experience optimization
• Structured data and schema markup for enhanced and AI‑driven search surfaces
• Partner with engineering and web teams to prioritize and ship technical improvements that protect and grow organic performance.

Audience & Market Intelligence

• Deeply understand Postman’s key audiences — developers, product teams, and enterprise buyers — and how each searches for solutions.
• Provide ongoing insight to global teams on search trends, evolving SERP behavior, AI answer surface dynamics, and competitive positioning.
• Ensure Postman’s organic presence resonates across the full buyer spectrum, from individual developers to enterprise decision‑makers.

Performance & Revenue Accountability

• Own KPIs tied to organic pipeline contribution, PLG signups, and SLG‑influenced revenue — not just sessions or rankings.
• Track and report on the full organic funnel: discovery → engagement → conversion → revenue impact.
• Partner with Marketing Analytics to model organic attribution and continuously improve measurement.
• Maintain clear visibility into how SEO/AEO contributes to Postman’s revenue goals.

About You

• 6–10+ years in SEO, organic growth, or content marketing in B2B SaaS.
• Proven track record of connecting organic search to pipeline and revenue — not just traffic metrics.
• Experience with both PLG and SLG go‑to‑market models.
• Familiarity with AEO, AI search surfaces, and the evolving role of LLMs in buyer discovery.
• Strong background in technical SEO and working cross‑functionally with engineering and content teams.

Skills & Approach

• Thinks in terms of pipeline, accounts, and revenue — not just rankings or sessions.
• Deep understanding of search intent mapping across the full B2B funnel.
• Comfortable operating across strategy and hands‑on execution.
• Data‑driven, with a clear view of what drives performance and how to measure it accurately.
• Able to simplify complexity, prioritize ruthlessly, and execute with focus.

What Success Looks Like

• Consistent growth in organic‑sourced and organic‑influenced pipeline across PLG and SLG motions.
• Strong connection between search strategy and revenue outcomes, with clear attribution.
• High‑performing content and technical programs that drive qualified discovery, activation, and deal engagement.
• Postman showing up prominently across traditional search and AI‑powered answer surfaces for high‑intent queries.
• Scalable, repeatable SEO/AEO plays that compound over time and support global GTM priorities.

Compensation

The reasonably estimated base salary for this role ranges from $161,500 – $180,000, plus a competitive equity package. Actual compensation is based on the candidate’s skills, qualifications, and experience.

Benefits

• Full medical coverage
• Flexible PTO
• Wellness reimbursement
• Monthly lunch stipend
• Wellness programs to support physical and mental health
• Team‑building events
• Donation‑matching program

Equal Opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third‑party agency or company that does not have a signed agreement with Postman.