Search Engine Optimization Manager

SurveyMonkey; United States; On-site; USD 114,750 - 135,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

RRSP Matching

Flexible Spending Account

Health Savings Account

Paid Holidays

Paid Time Off

Employee Assistance Program

Job summary

SurveyMonkey seeks a senior SEO/AEO leader to unify traditional search with AI-enabled discovery, shaping a global content strategy and architecture across our web properties.

You will own the strategic roadmap, partner with Product, Data Engineering, and Marketing, and translate SEO performance into bottom-line impact by targeting high-intent customer segments and revenue objectives.

Qualifications

• 6+ years of SEO, content strategy, or digital product management experience in a large-growth org.
• 1–2 years of people management experience.
• Proficiency translating data into actionable narratives with dashboards.
• Deep understanding of AEO vs SEO and LLM-based information handling.
• Experience managing content across formats for search rankings and user engagement.
• Strong CMS and SEO tools experience (enterprise CMS, GSC, Ahrefs).

Responsibilities

• Build a holistic search strategy aligning organic visibility with paid SEM to optimize spend.
• Drive the SEO/AEO strategic roadmap and measure AI discovery impact.
• Oversee global content architecture, localization, internal linking, metadata, and schema markup.
• Champion an AI-first tooling approach to integrate data silos and enable faster decisions.
• Lead end-to-end content operations planning to maximize discovery and conversions.
• Translate SEO performance into bottom-line value for high-intent segments and revenue targets.
• Act as primary liaison across Product, Data Engineering, and Marketing for content health.

Skills

SEO strategy

Analytics & visualization

AI/ML understanding

Cross-functional collaboration

Content strategy

People management

Tools

Tableau

Amplitude

Google Search Console

Ahrefs

Job description

What You’ll Be Working On

• Build a Holistic Search Strategy: Work alongside the Manager of Growth Marketing to integrate organic visibility with paid SEM performance to optimize capital allocation. Focus on reducing paid spend on high‑authority brand terms to reinvest in competitive non‑brand gaps and accelerate PPC‑to‑SEO testing.
• Drive the SEO/AEO Strategic Roadmap: Operationalize measurement of AI discovery and execute strategies to gain a competitive advantage in both traditional "blue‑link" results and LLMs. Lead the unification of traditional content generation with "Model Training" dominance for LLMs.
• Foundational SEO Excellence: Oversee global content architecture, including localization, internal linking strategies, metadata optimization, and schema markup. Partner with technical and engineering teams to ensure all web properties are structured for maximum crawlability and visibility.
• AI‑First Tooling: Drive an "AI‑first" approach to SEO/AEO operations, including the development or implementation of Model Context Protocols (MCPs) to bridge data silos between enterprise repositories and LLMs for faster decision making and execution.
• End‑to‑End Content Operations: Support the strategic planning of the web content calendar in collaboration with the Senior Manager of Product Marketing and Web Content. Ensure content delivered is 100% optimized for discovery and high‑value business actions such as engagement, visits, and sign‑ups.
• Strategic Business Impact: Serve as the organic search subject‑matter expert for the SurveyMonkey brand, translating SEO performance into bottom‑line business value by aligning strategies with high‑intent customer segments and revenue targets.
• Cross‑Functional Liaison: Act as the primary strategic point of contact for SurveyMonkey SEO/AEO content health, working across Product, Data Engineering, and Marketing to diagnose competitive gaps and act swiftly during peak periods.

Qualifications

• 6+ years of professional experience in SEO, Content Strategy, or Digital Product Management within a large‑scale, high‑growth organization, with 1–2 years of people management.
• Analytics & Visualization: Proficiency in translating complex data into actionable narratives by building custom dashboards and extracting insights from tools such as Tableau and Amplitude.
• Expertise in the "New Search" Stack: Deep understanding of AEO vs. SEO, specifically how LLMs parse "Information Gain," entity relationships, and sentiment.
• Multi‑Media Content Mastery: Proven track record of managing and optimizing content across various formats for search rankings and user engagement.
• CMS & Technical Proficiency: Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Ahrefs, or similar).
• Strategic Influence: Ability to translate complex "Agentic" or AI behavioral shifts into clear business strategies and influence senior leadership.
• High Ownership: A self‑starter who can move from reactive answering to proactive education, and drive a competitive advantage in a rapidly shifting landscape.

Compensation and Benefits

The base pay for this position ranges from $114,750 to $135,000 per year, depending on geographic market and assuming a full‑time schedule. Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

Equal Opportunity Employer

SurveyMonkey is an equal‑opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.