SEO Manager

The Tombras Group; Knoxville (TN); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible PTO

Generous parental leave

Medical benefits

Dog-friendly offices

Job summary

The Tombras Group, a leading advertising agency, is seeking an SEO Manager in Knoxville, TN. The role involves architecting comprehensive SEO strategies for national and international brands, focusing on hyperlocal SEO and performance monitoring.

Candidates will manage a team, collaborate directly with clients, and utilize enterprise-level software. The agency promotes a family-oriented environment and offers flexible PTO, medical benefits, and career development opportunities.

Qualifications

• Architect comprehensive SEO strategies for national and international brands.
• Monitor, analyze, and provide insights on SEO performance.
• Manage link building strategies and techniques.

Responsibilities

• Train and supervise programmatic media planner/buyers.
• Provide guidance to ensure alignment with client KPIs.
• Act as department liaison regarding planning and buying resources.

Skills

Exceptional analytical capabilities

Effective client communication skills

Deep experience in hyperlocal SEO

Technical SEO expertise

Ability to develop SEO strategies

Managing Enterprise-level SEO software

Tools

Yext

BrightEdge

Conductor

seoClarity

Job description

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager.

You’ll be joining one of the top independent agencies in North America.Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Where you'll be working:

Knoxville, TN

What you’ll be doing:

• Training, managing, supervising programmatic media planner/buyers
• Develop and expand on departmental process and programmatic prowess
• Communicate with clients on marketplace intelligence, and present media strategies, plans & recommendations
• Provide guidance to Strategy, Analytics and Account Service to ensure alignment with and delivery against client KPI’s
• Oversee team training and mentoring and lead the implementation and development of all new and existing processes
• Act as programmatic departmental liaison with other departments concerning the allocation of planning and buying resources in programmatic
• Work with the individual planners, ensure that all programmatic media plans are strategic, deliver on client objectives, and meet stated goals
• Align with the Associate Director of Programmatic, be an agency representative in client presentations of programmatic strategy and plans
• Provide regular oversight of campaign execution to maintain high-quality standards and ensure performance
• Manage the programmatic team’s workload and help prioritize with account service to meet deliverables
• Provide senior-level guidance and review on campaign reports, research, POV’s, and client presentations to ensure quality and client-readiness
• Ensure that all buyers initiate the optimization process per the stated KPIs for each client/plan
• Manage the delivery and development of campaign reports and provide senior-level insight and analysis
• Align with the Associate Director of Programmatic, serve as a digital marketplace landscape expert internally and with clients

What you bring:

• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands
• Exceptional analytical capabilities paired with effective client communication skills
• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
• Managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities
• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction
• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
• Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training
• Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion
• Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
• Consult and work directly with our internal and external website development partners and firms to implement your recommendations
• Champion department processes, stay current on SEO industry trends and best practices
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family‑run since day 1, we strive to facilitate a family‑oriented environment rooted in supporting one another.
• Dog‑friendly offices
• Flexible PTO
• Generous parental leave for primary and non‑primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E‑Verify employer and participates in the E‑Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.