SEO Manager

Tombras; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Dog-friendly offices

Flexible PTO

Generous parental leave

Medical coverage for employee + depend

Promotions from within

Job summary

Tombras, a 600+ person national advertising agency, is seeking an SEO Manager. You’ll join a top independent agency, owning client-facing duties and proactive SEO initiatives for national brands.

Location options include Atlanta, GA or Knoxville, TN, with strong hyperlocal SEO responsibilities. You’ll mentor team members, coordinate with senior leaders, and present SEO performance insights using major platforms (Google Analytics, Search Console, ScreamingFrog, Data Studio, SEMrush, BrightEdge,

Qualifications

• Proven SEO strategy experience for national brands with measurable results.
• Strong hyperlocal SEO capabilities and enterprise listing management (Yext, Reputation.com, BrightLocal).
• Excellent analytical and client communication skills.
• Experience operating enterprise SEO software and multi-language tracking.

Responsibilities

• Take full ownership of regular client-facing duties and performance mindset.
• Bring proactive SEO opportunities to clients and Directors using the toolkit.
• Utilize Google Analytics, Google Search Console, ScreamingFrog, and other platforms regularly.
• Maintain the primary client/Account Team relationship with professional email and calls.
• Mentor direct reports and share knowledge with the team.
• Develop and coordinate SEO initiatives with SVP and Directors and manage workload across analysts/strategists.

Skills

SEO strategy

Hyperlocal SEO

Enterprise SEO tools

Data analysis

Client communication

Team mentoring

Keyword research

Project management

Tools

Google Analytics

Google Search Console

ScreamingFrog

Google Data Studio

SEMrush

Brightedge

Adobe Analytics

Conductor

seoClarity

BrightEdge

Job description

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an SEO Manager.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Where you'll be working: Atlanta, GA or Knoxville, TN

What you'll be doing:

• Take full ownership of regular client-facing duties such as status updates, reporting calls, dashboard updates, etc., exhibiting full understanding of a performance mindset as it relates to your accounts.
• Bring proactive SEO opportunities to your clients and Directors, taking full advantage of the SEO toolkit and available platforms.
• Showcasing regular usage and proficiency of SEO platforms such as Google Analytics, Google Search Console, ScreamingFrog, Google Data Studio, SEMrush, Brightedge, and Adobe Analytics.
• Maintaining the main client and account team point of contact relationship for most of your accounts, including effective email and call etiquette and responsibilities.
• Mentoring any direct reports or shared reports you have to share the skills and knowledge you have gained thus far.

What you bring:

• Architect comprehensive SEO strategies and tactics for national and international brands, including multi-location brands
• Exceptional analytical capabilities paired with effective client communication skills
• Deep experience in hyperlocal SEO, including location business listing management across dozens of online directories with enterprise level software (Yext, Reputation.com, BrightLocal, etc.)
• Use enterprise software to monitor, analyze and enhance ratings and reviews for thousands of business locations
• Conduct business listing SEO audits to execute optimizations, improve location consistency, remove location duplicates and identify other off-page SEO opportunities
• Managing Enterprise-level SEO software (BrightEdge, Conductor, seoClarity etc.) with multi-engine and multi-language hyperlocal keyword rank tracking capabilities
• Monitor, analyze and provide insights on website SEO performance on a monthly and weekly basis with direct client interaction
• Technical SEO expertise: hreflang, canonical URLs, XML sitemaps, robots.txt, 301 redirects, schema markup, internal/external linking strategies, international CMS website architectures, country/language URLs, title tag optimization, and more
• Work with the SVP, Integrated Search and Director of SEO to develop new SEO client initiatives and team training
• Work with the Director of SEO to manage tasks, workloads and projects across a large SEO team comprised of Analysts and Strategists that will be assisting the SEO Manager
• Exhibit confident communication skills to effectively present tactical plans and SEO performance to clients
• Proactively identify new keyword opportunities, then recommend detailed action to capitalize on them – pushing ideation, to execution, and all the way to completion
• Maintain a constant pulse on the organic search engine health across the globe at an aggregate level, as well as hyperlocal-level
• Manage link building strategies and techniques by pushing the creative boundaries of relationship building, content outreach and thought leadership across multiple verticals
• Consult and work directly with our internal and external website development partners and firms to implement your recommendations
• Champion department processes, stay current on SEO industry trends and best practices
• Review and document the impact of significant site changes, algorithm updates, events and other key drivers of organic traffic and organic-driven client KPIs
• Perform SEO competitive SWOT analysis to identify areas of opportunities and threats from competitor activity to algorithm updates

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.