SEO Manager

Smile Doctors; Dallas (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Medical, dental, vision and life insurance

Short and long-term disability coverage

401(k) plan

3 weeks paid time off in your first year

Job summary

A healthcare organization located in Dallas, Texas is seeking an SEO Manager to enhance digital performance across multiple locations. The successful candidate will be responsible for strategizing and executing SEO initiatives to increase online visibility and patient acquisition. Essential qualifications include a Bachelor's degree in a relevant field and five years of experience in SEO or digital marketing, with a strong proficiency in SEO tools. The role offers a competitive salary and benefits including health insurance and paid time off.

Qualifications

• Five years of experience in SEO strategy or digital marketing performance.
• Experience with technical SEO implementations and site architecture improvements.
• Advanced knowledge of SEO strategy and search performance optimization.

Responsibilities

• Design and lead the enterprise SEO roadmap.
• Develop scalable local SEO strategies.
• Own conversion rate performance for organic sessions.

Skills

Strong communication and organizational skills

Ability to connect search performance metrics to revenue outcomes

Ability to lead cross-functional initiatives

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Google Analytics (GA4)

Google Search Console

Google Tag Manager

SEMrush

Ahrefs

Job description

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.

Looking for a position that makes you smile?

We’re seeking a SEO Manager to join our growing team. The SEO Manager is responsible for driving organic search growth and improving digital performance across Smile Doctors’ multi-brand, multi-location online ecosystem. This role drives the strategy and leads the execution and optimization of search engine optimization (SEO) initiatives and conversion rate optimization (CRO) efforts to increase visibility, qualified traffic, and patient acquisition across all digital properties.

How You’ll Make Us Better

• Design and lead the enterprise SEO roadmap across hundreds of clinic websites and digital properties
• Develop scalable local SEO strategies to win in competitive, same-zip-code markets
• Align keyword strategy with high-intent, revenue-driving patient acquisition goals
• Partner with Paid Media and CRM to ensure cohesive full-funnel performance
• Own conversion rate performance for organic sessions (bookings, form submissions, calls)
• Identify drop-off points across key patient journeys and prioritize optimization efforts
• Partner with Web, UX, and Engineering teams to implement CRO tests and enhancements
• Develop and manage an organic testing roadmap (e.g., landing pages, treatment pages, local pages)
• Ensure SEO traffic growth translates into measurable booking and revenue increases
• Monitor and optimize Core Web Vitals and UX signals that influence both rankings and conversions
• Manage the SEO agency relationship and evaluate their performance
• Develop agency KPIs and reporting tied to rankings, traffic quality, engagement, and conversion performance; ensuring prioritizations align with revenue impact
• Oversee technical SEO audits and ensure remediation of critical issues
• Partner with Web Operations and Engineering on site architecture, indexation, structured data, and page performance
• Guide CMS optimization across DoctorLogic and other platforms
• Mitigate SEO and conversion risk during launches, migrations, or template changes
• Establish scalable content frameworks that balance brand differentiation with search authority
• Prioritize high-intent treatment and location pages for performance improvement
• Ensure content strategy is aligned to conversion intent and patient journey clarity
• Collaborate with Creative and Content teams to improve messaging clarity, trust signals, and calls-to-action
• Establish standardized SEO and CRO reporting across 200+ properties
• Develop an organic performance scorecard inclusive of traffic growth, keyword rankings, engagement quality, conversion rate, and bookings and revenue contribution
• Translate performance insights into executive-ready business impact summaries
• Lead root-cause analysis and recovery strategies when performance decline

Your Special Skills

• Strong communication and organizational skills with the ability to engage with various stakeholders and manage multiple priorities
• Ability to connect search performance metrics to revenue outcomes and patient acquisition efficiency
• Ability to lead cross‑functional initiatives across Marketing, Web, IT, Creative, and Paid Media teams

Prerequisites For Success

• Bachelor’s degree in Marketing, Business, Analytics, or a related field required
• Five (5) years of experience in SEO strategy, organic growth, or digital marketing performance required; healthcare, multi‑location, or franchise environments preferred
• Experience working on technical SEO implementations and site architecture improvements required
• Experience managing external SEO agencies required
• Advanced knowledge of SEO strategy, technical SEO, site architecture, and search performance optimization
• Strong proficiency with SEO and analytics platforms such as Google Analytics (GA4), Google Search Console, Google Tag Manager, SEMrush, Ahrefs, or similar tools
• Strong understanding of conversion rate optimization principles and testing methodologies
• Basic knowledge of multi‑location SEO and local search ranking factor

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long‑term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.