SEO Lead

PMG; Dallas (TX); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Fertility and Family Support

Healthcare

Pet Insurance

Lifestyle Spending Accounts

Commuter Benefits

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Job summary

PMG in Dallas, Texas, seeks an SEO Lead to shape organic search strategies for leading brands. This role involves optimizing search visibility through data-driven SEO strategies, conducting technical audits, and providing insights. The ideal candidate will have 4+ years in SEO, a strong understanding of marketing metrics, and proficiency in tools like Google Analytics and SEMRush. PMG values professional development and offers robust benefits, including paid time off and parental leave.

Qualifications

• 4+ years of experience in SEO.
• Proven ability to leverage SEO content strategy and technical SEO.
• Strong expertise in marketing metrics and analysis.
• Experience managing project execution and workflow.

Responsibilities

• Lead data-driven SEO strategies.
• Analyze search trends and user behavior.
• Conduct technical SEO audits.
• Create compelling dashboards and reports.

Skills

SEO strategies

Data analysis

Technical SEO

Marketing metrics

Project management

Google Analytics

HTML/CSS understanding

Content auditing

Education

Bachelor's degree or equivalent work experience

Tools

Google Analytics

SEMRush

Screaming Frog

Looker Studio

Job description

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

You’ll work closely with cross‑functional PMG teams, including Client Strategy and Paid Media, to develop data‑driven strategies that align with broader marketing goals. Whether it's conducting keyword research, technical SEO analysis, content, or audience strategy, your insights will help brands reach the right people at the right time.

What You'll Be Doing

At PMG, we believe SEO is more than just rankings—it’s about creating meaningful connections between brands and their audiences. As an SEO Lead, you’ll play a key role in shaping organic search strategies that drive growth, improve visibility, and enhance the overall digital experience for some of the world’s most recognized brands. You’ll join a team of passionate experts who value innovation, creativity, and collaboration.

• Lead data‑driven SEO strategies that help brands increase visibility, connect with their audiences, and improve performance across search engines.
• Analyze search trends, user behavior, and competitive landscapes to uncover opportunities that fuel organic growth.
• Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations to improve crawlability, indexation, and overall performance.
• Stay on top of algorithm updates, AI advancements, and emerging search trends, proactively evolving strategies to maintain a competitive edge.
• Create compelling dashboards and reports using tools like Looker Studio and GA4, helping teams and clients understand SEO’s impact.
• Manage and optimize SEO platforms, integrations, and reporting tools, ensuring teams have the best resources to execute their strategies.
• Work closely with customer Paid Media, Content, Analytics, and Engineering teams to align SEO with broader marketing and business objectives.
• Accountable for program management and responsible for the successful execution of projects, supporting annual planning.
• Provide training, guidance, and insights to customer and internal teams, helping expand SEO knowledge and influence across customers and PMG.
• Utilize and build using PMG SEO tools, including AI and Alli integrations in the form of data analysis using SQL, alerts, reporting and audits.

What You’ll Bring

• 4+ years of experience in SEO, with a bachelor's degree or equivalent work experience.
• Proven ability to leverage SEO content strategy and technical SEO to enhance search visibility and website performance.
• Strong expertise in marketing metrics, planning, and analysis, ensuring data‑driven decision‑making for SEO strategies.
• Experience managing project execution and workflow to deliver seamless and impactful SEO initiatives.
• Proficiency with Google Analytics, SEMRush, and Screaming Frog, enabling comprehensive SEO audits and performance insights.
• Understanding of HTML, CSS, and structured data, allowing for improved on‑page optimization and technical SEO implementation.
• Skilled in content auditing, keyword analysis and brief creation, supporting the development of high‑performing SEO strategies.
• Familiarity with Adobe Analytics, GA4, Google Ads, Microsoft Excel, and tagging techniques to measure and refine SEO impact effectively.
• Familiarity with AIO and LLM Reporting with a foundational understanding of how SEO integrates with AEO strategies.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer‑Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People‑Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet’s health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give‑back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.