SEO/GEO Strategist

Winston Digital Marketing; New York (NY); On-site; USD 63,000 - 77,000; Full time

Job summary

Winston Digital Marketing in New York seeks a Senior SEO Strategist to own end-to-end SEO for cannabis brands, finance clients, and local businesses. You will audit, roadmap, fix, and measure success with autonomy and minimal supervision.

You will partner with developers, designers, and content creators to ship high-impact SEO work, analyze GA4/GSC data, and report outcomes. AI-powered workflows speed delivery and learning.

Qualifications

• Hands-on SEO work including technical audits, content strategy, landing page design, and dev collaboration.
• Experience managing complex SEO campaigns across large sites or high-value niches.

Responsibilities

• Run technical, on-page, and off-page SEO audits and build data-driven roadmaps tied to business goals.
• Collaborate with developers to prioritize and implement fixes.
• Design SEO-driven landing pages and on-brand content that moves the needle.
• Analyze performance in GA4, GSC, and Looker Studio; create monthly impact-focused reports.
• Leverage AI tools to accelerate execution and deliver faster results.
• Own client communication and set expectations; mentor junior team members when needed.

Skills

Hands-on implementation

Campaign management

Autonomy

Strategic thinking

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

GSC

Looker Studio

Job description

Senior SEO Strategist (70K/year - Full Time)

The Role

You'll own SEO strategy and execution end-to-end for major cannabis brands, finance clients, and ambitious local businesses. Ship audits. Build roadmaps. Implement fixes. Measure wins. Do it all with complete autonomy and zero micromanagement.

We're a small, entrepreneurial agency. Our best people are hands-on, ship fast, and can work confidently with just general guidelines and a clear goal. If you like to own the output quality and move at your own pace, this is the role.

Audits & strategy: Run technical, on-page, and off-page SEO audits. Build data-driven roadmaps tied to client business goals. Ship them with confidence.

Implementation: Work with dev to prioritize and execute fixes. Navigate roadblocks. Make things happen.

Content & design: Thoughtfully design landing pages and content that's on-brand and actually moves the needle for clients. This isn't template work.

Measurement: Analyze performance in GA4, GSC, Looker. Build monthly reports that show impact, not just vanity metrics.

AI-forward execution: Use Claude, Ahrefs, SEMrush, Screaming Frog, and other tools as core to how you work—not as a bonus. We ship faster because of AI. You will too.

Client relationships: Own client communication and expectations. Be the person they trust.

Mentoring (optional): Help junior team members level up if they need it—but no formal management overhead.

You Have

Hands-on implementation: You've done the work—technical SEO audits, content strategy, landing page design, dev collaboration. You know what ships and what doesn't.

Multi-year campaign experience: Managed complex SEO projects on big sites (100K+ pages) or high-value niches. You understand the long game.

Tool proficiency: Comfortable with Ahrefs, SEMrush, Screaming Frog, GA4, GSC, Looker Studio. You know how to pull insights that matter.

Autonomy: You work best when given clear goals and freedom to figure out the rest.

Bonus

• Experience in regulated markets (cannabis, finance, healthcare, legal)
• You're already using AI in your SEO work (ChatGPT, Claude, agents, workflows)
• You've worked with clients and know how to translate business goals into SEO wins

Why Work Here

• Flexibility: Work around client calls and your own schedule. No rigid hours, no commute, no travel. Ever.
• Autonomy: General guidelines. Clear goals. Your output.
• Entrepreneurial environment: We ship fast. We learn fast. You'll level up quickly.
• AI-first workflow: Claude, custom skills, agents—it's how we work. If you want to get better at using AI as a force multiplier, this is the place.
• Learning: Work with experienced people. See how strategies actually play out across real clients. Grow your SEO skills in an environment that moves.

This role is great if you:

- Can own quality

- Like working fast and shipping often

- Want autonomy over hierarchy

- Thrive in entrepreneurial, scrappy environments

- Can handle ambiguity and figure things out