SEO/GEO Content Specialist

ROI Revolution, Inc.; Raleigh (NC); Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Hybrid work environment

20 days PTO

Health benefits

Education bonus

Job summary

ROI Revolution, Inc. is seeking an SEO/GEO Content Specialist to own content strategies across client portfolios, crafting category and product copy, blogs, and more.

You will research competitive landscapes, identify opportunities, and apply your editorial eye to meet quality standards before delivery. You’ll collaborate with SEO Analysts to turn research into individualized SEO/GEO strategies, manage multiple projects, and communicate progress to clients.

Qualifications

• Bachelor’s degree required.
• 2+ years of writing experience in marketing or deadline-driven role.

Responsibilities

• Create optimized copy for pages, category/product/blogs using research and SEO best practices.
• Conduct topical keyword research for category, product, blogs, and informational pages.
• Collaborate with SEO analysts to synthesize research into cohesive SEO/GEO strategies.
• Monitor organic performance using analytics tools and report results to clients.
• Support sales with SEO/GEO pitches and contribute to client strategy discussions.

Skills

Exceptional writing

Research & analytics

Brand voice adaptation

Client communication

Project management

Education

Bachelor's degree

Tools

Google Analytics

Google Search Console

AI writing tools

Job description

Are you a content strategist and writer who is passionate about helping brands grow their organic presence? Do you thrive on research, adapt seamlessly to different brand voices, and know how to write for people, search engines, and LLMs? We are looking for an SEO/GEO Content Specialist eager for a new challenge and ready to make a real impact for a diverse portfolio of clients.

Your Impact

Search is still the most powerful way consumers discover and evaluate products online, but the rules have changed. Today's top-ranking content requires genuine expertise, strategic thinking, and skilled writing. You'll own your clients' content strategies – including category copy, product copy, blog articles, and more – applying your marketing and writing skills while leveraging AI tools to support the creative process. Your editorial eye will ensure every piece meets our quality standards before it reaches a client. The result: content that drives visibility, trust, and results.

Your Role

• Understand your clients’ products/services and target markets, and research their competitive search landscape to identify opportunities to build the core brand message and expertise, experience, authoritativeness, and trustworthiness (E-E-A-T)
• Conduct topical keyword, entity, and prompt fan-out research for category, product, blogs, and informational pages
• Create optimized copy for all page types, including performing qualitative or quantitative research as needed for topic pillars and sub-pillars
• Partner with an SEO Technical Analyst to review off-site authority signals through backlink analysis, third party reviews, and unlinked mentions
• Collaborate with an SEO Technical Analyst to synthesize competitive landscape research and keyword research into a cohesive individualized SEO/GEO strategy for your clients
• Spearhead the development, communication, and execution of SEO/GEO strategies
• Manage multiple projects and topics simultaneously, seamlessly moving from niche to niche as needed, and adhering to deadlines
• Build strong client relationships by creating and sending meeting agendas and follow-ups, leading calls, helping organize client visits, and providing proactive communication regarding account strategy
• Monitor organic search performance through a variety of tools like Google Analytics, Google Search Console, keyword rank trackers, and LLM visibility applications
• Contribute to monthly SEO/GEO performance reports and communicate results, findings, and strategies to clients
• Work with sales and SEO team members to deliver SEO/GEO pitches to prospective clients as needed
• Collaborate with team members from other marketing channels to ensure a cohesive strategy for shared clients

Key Competencies

• Exceptional writing and editorial judgment: You craft compelling content that adapts to different audiences and brand voices without compromising quality
• Client relationships and ownership: You build trusted client relationships, communicate proactively, and take ownership of your work
• Strategic thinking: You turn research and data into content strategies and roadmaps that prioritize opportunities and drive results
• Research and analytical thinking: You dig deeper, connect the dots, and turn complex information into actionable insights
• Technology and innovation: You experiment with AI and emerging tools to find smarter, more efficient ways to work

Requirements

Minimum qualifications are listed below; however, stronger skillsets and experience are welcome and rewarded at ROI!

• Bachelor’s degree
• 2+ years of writing experience in a marketing or deadline-driven role.

What Does a Successful ROIer Look Like?

Successful ROIers thrive in a fast-paced, collaborative environment. They run toward problems, stay adaptable, and hold themselves to a high standard. They ask thoughtful questions, challenge the way things have always been done, and aren’t afraid to tackle complex challenges.

They are curious by nature, dig deeper to understand the why, and use data to make better decisions. They embrace technology and innovation, experiment with new ideas, and look for opportunities to drive efficiency and create more space for strategic thinking. They care deeply about the quality of their work, support the people around them, and challenge themselves and others to keep raising the bar.

About ROI Revolution

We believe businesses deserve an agency team who is just as passionate about achieving their goals as they are. Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology . Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency.

Our actions and how we show up for each other and our clients are guided by our core values: Be the Good, Embody a Growth Mindset, Put Others First, and Relentlessly Pursue Excellence.

Our Hybrid Workplace

At our core, we value relationships. We know firsthand that strong working relationships are built through in-person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

Our Benefits

We see and respect our team members as individuals with unique needs and goals. We believe in a human-centric approach to help each person thrive personally and professionally.

Here are some of the resources and support we provide to our team members:

• Work-life integration supported by a hybrid work environment and core office hours
• Thoughtfully designed workspace for collaboration, deep work, and downtime
• 20 days of PTO with incremental increases as your ROI career progresses
• 10 paid holidays
• Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
• Paid disability and life insurance
• Monthly education bonus
• Training and mentorship programs designed for personal and professional growth
• Team lunches twice per quarter
• Quarterly team builders
• Fully stocked kitchen and catered weekly lunch
• Eco-friendly office with onsite gym and game room

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.